The Stop Marketing to Kids Coalition
© 2017 Heart and Stroke Foundation of Canada
The Ottawa Principles are evidence-based consensus policy recommendations to inform federal legislation in Canada to protect children from commercial food and beverage marketing. Read more about our policy framework here.
Visit our Take Action page for ways to get involved and help create a healthier future for children in Canada.
We ought to focus on #overconsumption, too. #waste
Did you know #Nike spent $3.2b on "demand creation" (their term) last year? #marketing2kids
Pounding on the poorest, generally speaking
As someone who worked in advertising and marketing, it is not hard to see how marketers found emotional triggers and then just pounded them for decades.
Entire generations now fully believe what they’ve been spoonfed.
“According to the American Academy of Pediatrics, excessive exposure to advertisement may lead children to smoke, use alcohol and practice poor nutrition” #marketingtochildren #marketing2kids #findingneo #livinginthematrix
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