and we’re trying to give people swimming lessons.”
Stop #Marketing2Kids
“Marketing is just washing over this country like a tidal wave,
—Dr. Kelly D. Brownell, UConn Rudd Center

Kids can’t form healthy habits when they’re targeted like this. #Marketing2Kids

Screen shot source: https://youtu.be/Vf1uECNkSSo © 2016 Heart and Stroke Foundation of Canada

© 2017 Heart and Stroke Foundation of Canada

The Stop Marketing to Kids Coalition

Tell food and beverage companies our kids are not their business

Screenshot source: http://www.frootloops.com/games/ © 2016 Heart and Stroke Foundation of Canada

The Stop Marketing to Kids Coalition

Screenshot source: http://www.amazon.ca/Umagine-20051005-Slurpee-Maker/dp/B007X9DRWO © 2016 Heart and Stroke Foundation of Canada

Tell food and beverage companies our kids are not their business

The Stop Marketing to Kids Coalition

Screenshot source: https://www.facebook.com/dennys/photos/a.385196608140.171556.55330643140/10153493718043141/?type=3&theater © 2016 Heart and Stroke Foundation of Canada

CURRENT MEDIA RELEASE

Canadians served opportunity to have their say about healthy eating

Heart & Stroke applauds government announcement of nutrition-related consultations

Heart & Stroke welcomes the recent announcement by Health Canada to launch two public consultations as part of its Healthy Eating Strategy. These consultations will allow Canadians to have input around two public policy areas that can significantly support them to be able to make healthy food choices for themselves and their families.

The public is being invited for the first time to comment on a proposed approach to restrict the marketing of unhealthy foods and beverages to children and youth. This is a good step towards fulfilling the government’s commitment to enacting this much needed legislation and protecting the youngest members of our society. Our children and youth are bombarded with ads for unhealthy, highly processed foods and beverages all day, every day; in fact 90% of products marketed to kids and teens on TV and online are high in salt, fat or sugar.

“Heart & Stroke is committed to giving kids the best start for a long and healthy life,” says Yves Savoie, CEO, Heart & Stroke. “We know that marketing greatly influences their food choices and preferences and one of the most effective ways to protect them and to support their parents is to restrict food and beverage marketing to our children and youth.”

The new round of public consultations on the Food Guide is also encouraging. This influential document provides guidance for both individuals and families, and sets the menu in many places, including school lunch programs. Heart & Stroke is looking forward to these revisions including removing juice from the fruit and vegetable category.

The Food Guide is an important and much used resource. Updating it and making it more digestible will have a real impact on improving the health of all Canadians,” says Yves Savoie.

Both consultations run from June 10 – July 25, 2017 and can be accessed online: Restricting marketing to children and Revision of Canada’s Food Guide.

The Healthy Eating Strategy is a component of the Vision for a Healthy Canada.

Heart & Stroke also encourages the government to continue moving forward on strengthening nutrition labelling requirements for food and beverages. One significant change that could be made in this area would be to require information on the front of packages where it would be most visible. In particular warning labels for items high in sugar, saturated fat or salt would provide quick and easy guidance and steer consumers away from unhealthy choices.

Supporting the strategy

Heart & Stroke CEO Yves Savoie joined seven other leaders in signing this letter to the minister of agriculture and agri-food, urging him to support the Healthy Eating Strategy.

About Heart & Stroke

Life. We don’t want you to miss it. That’s why Heart & Stroke leads the fight against heart disease and stroke. We must generate the next medical breakthroughs, so Canadians don’t miss out on precious moments. Together, we are working to prevent disease, save lives and promote recovery through research, health promotion and public policy.

Contact Information

Stephanie Lawrence
Senior Manager, Communications
Heart & Stroke
613.691.4022 or 613.290.4236
stephanie.lawrence@heartandstroke.ca