55 Canadian organizations, and growing, are calling on our governments to restrict food and beverage marketing to children, age 16 and younger. Together, we stand behind The Ottawa Principles, a set of definitions, scope and principles meant to guide marketing to kids restrictions in Canada. Read more.
Restricting food and beverage marketing to kids is not the “magic bullet” that will solve the unhealthy eating epidemic in Canada. But it is a low-cost, relatively easy and effective action that our governments can take to enable the success of other programs and actions to promote healthy eating.
It’s about restoring the power balance between the multinational corporations profiting from the sales and marketing of junk food, on the one hand, and parents, teachers and health educators on the other, working hard to teach kids healthy eating habits.
Developing restrictions in food and beverage marketing to children is one good step towards influencing children’s food preferences for the better.
Other complementary tactics are also needed. For instance:
- Taxing sugary drinks
- Improving nutrition labels on food and beverage products and mandating menu labelling in restaurants
- Regulating sodium content of processed foods
- Establishing healthy lunch programs in schools
- Encouraging farm-to-school initiatives and community gardens
- Educating children, youth and families about healthy cooking and eating-in particular consuming whole, unprocessed foods.