Kids are exposed to more commercial marketing than ever before:
- Marketing of food and beverages to children in Canada is largely self-regulated by the same industries that profit from this practice!
- In 2010, the World Health Organization called on its member nations to reduce the impact of marketing of foods high in fats, sugars or salt to children.
- 61% of popular children’s websites market unhealthy food and beverages.
- As much as 90% of food and beverages marketed on TV are high in salt, fat, sugar or calories
Research has shown that food and beverage marketing has an impact on:
- The foods children eat.
- Their food preferences and beliefs.
- The foods they pester their parents to buy.
- Rising rates of childhood obesity.
- Increased risk factors for chronic diseases such as diabetes, heart disease, stroke and cancer.
Worsening health trends in Canada:
- In Canada, over 1/4 of children and youth age 5 to 19 say they consume sugary drinks every day.
- Childhood obesity levels in Canada have tripled since 1981, with almost one in three children overweight or obese.
- Canadian kids’ risk factors for premature heart disease and stroke, high blood pressure and diabetes are at epidemic levels.
- Over the past 70 years, consumption of processed and ultra-processed foods in Canada has doubled, from 30% of the average family’s food purchases to 60%.
- Most of the sodium Canadians consume (77%) comes from processed foods sold in grocery stores and food service outlets.