Parents demand it: A 2011 opinion poll showed that 82% of Canadians wanted government intervention to limit advertising of unhealthy food and beverages to children.
The good news: For the first time, Canada’s Health Minister has it in her mandate to develop and implement restrictions on food and beverage marketing.
This is promising, but it doesn’t mean that sound regulations are a “done deal.”
Organizations that profit from food and beverage marketing to children could easily fight back to reduce the power of the marketing restrictions.
It’s up to us – Canadian families, parents, food security and health advocates — to voice our support for robust restrictions on food and beverage marketing to kids.
We are so close to a big win for Canadian families, but we are not quite there yet…
TAKE ACTION NOW to support our Health Minister in introducing robust, evidence-based restrictions on marketing to kids.