An agency that sells sugar to kids

Strategy Online

John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.

A self-promo video for a new agency called 16 and Under shows its “unique approach” to capitalizing on kids’ appetite for sugar, how easy they are to influence and their ability to influence their parents’ purchase behaviour.

And if the morals of doing that seem questionable, that’s part of the point.