Are Junk Food Companies Using TikTok Influencers to Target Kids?
Civil Eats
“There is a significant body of research showing that children are more vulnerable to advertising when it is integrated into content. The fact that children who spend hours a day on YouTube and TikTok feel like they have relationships with influencers makes these junk food pitches even more powerful,” said Josh Golin, executive director of the Campaign for a Commercial-Free Childhood. He also sees disclosures such as an #ad hashtag as meaningless to children. “The FTC should instead prohibit influencer marketing aimed at children as an unfair practice,” he said. Read more
