Entries by jon valade

How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not

Huffington Post  Studies show how ads can trigger the reward center of the brain, and it starts during childhood. Jennifer Harris, director of marketing initiatives at the University of Connecticut’s Rudd Center for Food Policy & Obesity said  “There are strong emotional associations that have been created through advertisements and other means. Children recognize brands […]

It’s time to bring food marketing bill to a vote in the Senate

iPolitics | Le Devior Great OpEd by Senator Dean, outlining challenges experienced in getting bills such as Bill S-228 passed, despite the bill undergoing extensive debate and having wide approval. Read Ottawa Citizen OpEd here | Read Le Devior OpEd here… Sample Tweets English: “Our children are at special risk because so many have spent their […]

How Big Tobacco Hooked Kids on Sugary Drinks

The New York Times Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers. “Using child-tested flavors, cartoon characters, branded toys and millions of dollars in advertising, the companies cultivated loyalty to sugar-laden products that health experts said had greatly contributed […]

Children’s menus revised for health concerns, evolving palates: ‘Kids are not born with an innate desire for chicken nuggets’

Omaha World Herald   Margo Wootan, Executive Director of the Center for Science in the Public Interest, argues that billions of marketing dollars have created the “idea of what kid food is”, such as French fries and soda. Some restaurants are responding by beginning to offer smaller portion sizes of their regular menu for children. This […]