Children are far from protected from junk food ads – especially on social media

The Conversation

“Social media platforms hold vast data banks on all their users, offering advertisers detailed menus of options for targeting ads. They do so not only with basic demographics such as age or location, but even psychological characteristics and preferences, increasing all consumers’ susceptibility to advertising.Platforms also use children’s data to hone ad targeting. They identify children who are most interested in or vulnerable to junk food and its advertising, thereby sharpening children’s vulnerability and posing profound ethical questions about the business of advertising persuasion in the 21st century. Read full article here…