Demand for s’mores spiked in areas with most COVID-19 cases, the CEO of Hershey says — and the company tracked infection rates to decide its ad spend

Business Insider

As COVID-19 spread around the US, so did the demand for s’mores, according to The Hershey Company.  “This past year, we noticed that wherever COVID case counts were elevated, we were seeing increasing sales of s’mores ingredients,” Hershey CEO Michele Buck told CNBC.  The company said chocolate sales were up to 50% higher in locations where COVID infection rates spiked, CNBC reported. The Pennsylvania chocolate maker adjusted its digital marketing to pinpoint these areas, Buck said. Read more