“Marketing is just washing over this country like a tidal wave, and we’re trying to give people swimming lessons.”
–Dr. Kelly D. Brownell, University of Connecticut, Rudd Center
Screenshot source: Image from Smurfs 2
© 2016 Heart and Stroke Foundation of Canada
- In 2009 alone, food and beverage companies spent about $1.79 billion in the US on marketing to children and teens.
- We don’t have access to this stat for Canada as our governments don’t require companies to report on their marketing to kids expenditures, and companies haven’t disclosed this information.
- 90% of products advertised during children’s TV programming are high in sugar, salt or fat.
- In a 13-country comparison, Canada had the third-highest proportion of unhealthy food marketing to children on television.
- Canadian children and teens’ specialty TV channels stream as many as five food and beverage ads per station per hour. This means that a child or teenager, watching two hours of TV per day, is likely to be exposed to 3,600 ads each year from TV alone!
- The foods most heavily advertised to children on specialty TV channels are fast food, candy and chocolate, cakes, cookies and ice cream.
- The foods most advertised to teens on specialty channels include juices, soft drinks and sports drinks, fast food, and candy and chocolate.