{"id":1265,"date":"2016-02-21T11:00:25","date_gmt":"2016-02-21T16:00:25","guid":{"rendered":"http:\/\/stopmarketingtokids.ca\/fr\/?page_id=1265"},"modified":"2017-01-31T15:45:48","modified_gmt":"2017-01-31T20:45:48","slug":"pourquoi-devons-nous-arreter-le-marketing-destine-aux-enfants-et-aux-jeunes","status":"publish","type":"page","link":"https:\/\/stopmarketingtokids.ca\/fr\/pourquoi-devons-nous-arreter-le-marketing-destine-aux-enfants-et-aux-jeunes\/","title":{"rendered":"Pourquoi les enfants et les jeunes?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-a667b45f101257b5ed8e973b2c045fbf\">\n.avia-section.av-av_section-a667b45f101257b5ed8e973b2c045fbf{\nbackground-color:#477fb7;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-a667b45f101257b5ed8e973b2c045fbf alternate_color avia-section-small avia-no-shadow  avia-builder-el-0  el_before_av_layerslider  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class='av-special-heading-tag '  itemprop=\"headline\"  >Pourquoi les enfants et les jeunes?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  slider-not-first container_wrap fullsize'  style='height: 421px;'  ><\/div><\/p>\n<div id='av_section_2'  class='avia-section av-av_section-d18d8c2c81d10022ebd21ffa95322c35 main_color avia-section-default avia-no-shadow  avia-builder-el-3  el_after_av_layerslider  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1265'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_half  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-d325ff59d05423f12c54233091ba5ad8\">\n.avia-image-container.av-av_image-d325ff59d05423f12c54233091ba5ad8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-d325ff59d05423f12c54233091ba5ad8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-d325ff59d05423f12c54233091ba5ad8 av-styling- avia-align-center  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-975 avia-img-lazy-loading-not-975 avia_image ' src=\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2015\/11\/HS_LIBRARIES_1.png\" alt='' title='HS_LIBRARIES_1'  height=\"387\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2015\/11\/HS_LIBRARIES_1.png 600w, https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2015\/11\/HS_LIBRARIES_1-300x194.png 300w, https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2015\/11\/HS_LIBRARIES_1-450x290.png 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc\">\n#top .av_textblock_section.av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc .avia_textblock{\nfont-size:10px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Capture d&#8217;\u00e9cran, source\u00a0:\u00a0 <a href=\"https:\/\/fvrl.bibliocommons.com\/item\/show\/1440108021_the_mampms_brand_subtraction_book\">https:\/\/fvrl.bibliocommons.com\/item\/show\/1440108021_the_mampms_brand_subtraction_book<\/a><\/p>\n<p>\u00a9 2016 Heart and Stroke Foundation of Canada<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-ee2847e2e025ce3d30801259a03f9fd4\">\n#top .hr.hr-invisible.av-av_hr-ee2847e2e025ce3d30801259a03f9fd4{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-av_hr-ee2847e2e025ce3d30801259a03f9fd4 hr-invisible  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9c1d454dc06f7247226bc4e8f931daae\">\n.flex_column.av-av_one_half-9c1d454dc06f7247226bc4e8f931daae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-9c1d454dc06f7247226bc4e8f931daae av_one_half  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Les enfants sont particuli\u00e8rement vuln\u00e9rables \u00e0 la publicit\u00e9\u00a0:<\/h4>\n<ul>\n<li>Avant l\u2019\u00e2ge de cinq ans, la plupart des enfants ne peuvent faire la distinction entre une publicit\u00e9 et un programme impartial.<\/li>\n<li>Les enfants \u00e2g\u00e9s de moins de huit ans ne sont pas en mesure de comprendre l\u2019intention des messages publicitaires et croient ce qu\u2019ils voient.<\/li>\n<li>Lorsqu\u2019ils sont \u00e2g\u00e9s de 10 \u00e0 12\u00a0ans, les enfants comprennent que les publicit\u00e9s sont con\u00e7ues pour vendre des produits, mais ils ne sont pas toujours en mesure d\u2019\u00eatre critiques \u00e0 l\u2019\u00e9gard de celles-ci.<\/li>\n<\/ul>\n<h4>Les adolescents sont \u00e9galement vuln\u00e9rables\u00a0:<\/h4>\n<ul>\n<li>Les adolescents sont confront\u00e9s \u00e0 d\u2019importants changements hormonaux et la partie de leur cerveau qui contr\u00f4le l\u2019inhibition ou la ma\u00eetrise de soi (le cortex pr\u00e9frontal) n\u2019est pas compl\u00e8tement d\u00e9velopp\u00e9e. Ceci augmente leur vuln\u00e9rabilit\u00e9 \u00e0 la publicit\u00e9.<\/li>\n<li>Les adolescents sont particuli\u00e8rement sensibles au marketing num\u00e9rique (publicit\u00e9 diffus\u00e9e sur les ordinateurs personnels, les tablettes et les t\u00e9l\u00e9phones intelligents), car il brouille les fronti\u00e8res entre la publicit\u00e9 et le divertissement, \u00e9veille leurs \u00e9motions et peut nuire \u00e0 leur capacit\u00e9 \u00e0 prendre des d\u00e9cisions.<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1265'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0688d0b0b6ed2f8b057db7a8270206df\">\n#top .hr.hr-invisible.av-av_hr-0688d0b0b6ed2f8b057db7a8270206df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0688d0b0b6ed2f8b057db7a8270206df hr-invisible  avia-builder-el-10  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1265","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi les enfants et les jeunes? 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