{"id":1267,"date":"2016-02-21T11:02:03","date_gmt":"2016-02-21T16:02:03","guid":{"rendered":"http:\/\/stopmarketingtokids.ca\/fr\/?page_id=1267"},"modified":"2017-01-31T15:50:37","modified_gmt":"2017-01-31T20:50:37","slug":"pourquoi-viser-les-enfants","status":"publish","type":"page","link":"https:\/\/stopmarketingtokids.ca\/fr\/pourquoi-viser-les-enfants\/","title":{"rendered":"Pourquoi viser les enfants?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-a667b45f101257b5ed8e973b2c045fbf\">\n.avia-section.av-av_section-a667b45f101257b5ed8e973b2c045fbf{\nbackground-color:#477fb7;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-a667b45f101257b5ed8e973b2c045fbf alternate_color avia-section-small avia-no-shadow  avia-builder-el-0  el_before_av_layerslider  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-97d24b0eab37564dc0ea73714ce097e2\">\n#top .av-special-heading.av-av_heading-97d24b0eab37564dc0ea73714ce097e2{\npadding-bottom:5px;\n}\nbody .av-special-heading.av-av_heading-97d24b0eab37564dc0ea73714ce097e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-97d24b0eab37564dc0ea73714ce097e2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-97d24b0eab37564dc0ea73714ce097e2 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Pourquoi viser les enfants?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  slider-not-first container_wrap fullsize'  style='height: 421px;'  ><\/div>\n<div id='av_section_2'  class='avia-section av-av_section-d18d8c2c81d10022ebd21ffa95322c35 main_color avia-section-default avia-no-shadow  avia-builder-el-3  el_after_av_layerslider  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb\">\n.flex_column.av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb av_one_half  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-832744199ccde8e25e4b6509e61dc2fd\">\n.avia-image-container.av-av_image-832744199ccde8e25e4b6509e61dc2fd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-832744199ccde8e25e4b6509e61dc2fd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-832744199ccde8e25e4b6509e61dc2fd av-styling- avia-align-center  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-979 avia-img-lazy-loading-not-979 avia_image ' src=\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2016\/02\/HS_TOYS_31.png\" alt='' title='HS_TOYS_3'  height=\"469\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2016\/02\/HS_TOYS_31.png 600w, https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2016\/02\/HS_TOYS_31-300x235.png 300w, https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2016\/02\/HS_TOYS_31-450x352.png 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc\">\n#top .av_textblock_section.av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc .avia_textblock{\nfont-size:10px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Photo, source\u00a0: Fondation des maladies du c\u0153ur et de l\u2019AVC<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-2a64de42b738552fe666ca889af77e28\">\n.flex_column.av-av_one_half-2a64de42b738552fe666ca889af77e28{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-2a64de42b738552fe666ca889af77e28 av_one_half  avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li><strong>Les enfants poss\u00e8dent un \u00e9norme pouvoir d\u2019achat.<\/strong>Au pays, les jeunes \u00e2g\u00e9s de 9 \u00e0 14\u00a0ans d\u00e9pensent 2,9 milliards de dollars chaque ann\u00e9e.<\/li>\n<li><strong>Les enfants influencent les achats de la famille.<\/strong>Les achats influenc\u00e9s par les enfants atteignent plus de 1\u00a0000 milliards de dollars chaque ann\u00e9e en Am\u00e9rique du Nord. Les sp\u00e9cialistes du marketing appellent ce ph\u00e9nom\u00e8ne \u00ab\u00a0kidfluence\u00a0\u00bb ou \u00ab\u00a0pouvoir de harc\u00e8lement\u00a0\u00bb, et les recherches montrent que les enfants soumettent leurs premi\u00e8res demandes d\u00e8s l\u2019\u00e2ge de deux ans environ.<\/li>\n<li><strong>Les entreprises veulent renforcer la fid\u00e9lit\u00e9 \u00e0 la marque et cr\u00e9er \u00ab\u00a0des clients \u00e0 vie\u00a0\u00bb<\/strong>.\u00a0Un pr\u00e9sentateur, lors d\u2019une conf\u00e9rence sur la publicit\u00e9 destin\u00e9e aux enfants, a fait remarquer que : \u00ab Un client \u00e0 vie peut rapporter jusqu\u2019\u00e0 100\u00a0000\u00a0$ \u00e0 un d\u00e9taillant, ce qui rend les strat\u00e9gies efficaces du \u201cberceau \u00e0 la tombe\u201d extr\u00eamement pr\u00e9cieuses\u00a0\u00bb. (Lindstrom <em>et al<\/em>., \u201cBrand Child,\u201d Kogan Page Limited, 2003, Page 193)<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1267'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0688d0b0b6ed2f8b057db7a8270206df\">\n#top .hr.hr-invisible.av-av_hr-0688d0b0b6ed2f8b057db7a8270206df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0688d0b0b6ed2f8b057db7a8270206df hr-invisible  avia-builder-el-9  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1267","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi viser les enfants? 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