{"id":8879,"date":"2024-02-24T22:16:18","date_gmt":"2024-02-25T03:16:18","guid":{"rendered":"https:\/\/stopmarketingtokids.ca\/?page_id=8879"},"modified":"2024-08-23T15:15:56","modified_gmt":"2024-08-23T19:15:56","slug":"la-publicite-sadressant-aux-enfants-2","status":"publish","type":"page","link":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/","title":{"rendered":"La publicit\u00e9 s\u2019adressant aux enfants"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5u6ty-a91e1d2a0d9253b7c2b24f65fe2460e7\">\n.avia-section.av-5u6ty-a91e1d2a0d9253b7c2b24f65fe2460e7{\nbackground-color:#477fb7;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-5u6ty-a91e1d2a0d9253b7c2b24f65fe2460e7 alternate_color avia-section-small avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8879'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hkt7a-2ae4656eabb565450c3a5fb4e45440dd\">\n#top .av-special-heading.av-1hkt7a-2ae4656eabb565450c3a5fb4e45440dd{\npadding-bottom:5px;\n}\nbody .av-special-heading.av-1hkt7a-2ae4656eabb565450c3a5fb4e45440dd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1hkt7a-2ae4656eabb565450c3a5fb4e45440dd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1hkt7a-2ae4656eabb565450c3a5fb4e45440dd av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >La publicit\u00e9 s\u2019adressant aux enfants<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-10v692-31779432e82319d7a8a2900f33a7e087 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8879'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uoi1q-68929a07d736fb8acbaeb1cf0c0f73f1\">\n.flex_column.av-uoi1q-68929a07d736fb8acbaeb1cf0c0f73f1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-uoi1q-68929a07d736fb8acbaeb1cf0c0f73f1 av_one_fourth  avia-builder-el-3  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-pnkxi-8b3d83e055e6e304536f31b06e131207 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><a href=\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-02-15-at-2.43.31-PM-4.png\"><br \/>\n<\/a>\u00a0<a href=\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3286\" src=\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png\" alt=\"\" width=\"300\" height=\"235\" srcset=\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png 300w, https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-450x353.png 450w, https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes.png 582w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgmta-2d46e0225c4835317e03934f826d75e8\">\n.flex_column.av-mgmta-2d46e0225c4835317e03934f826d75e8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mgmta-2d46e0225c4835317e03934f826d75e8 av_three_fourth  avia-builder-el-5  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-hphjq-f1e37a5a872e5f746857d43a21af0ff7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>Les techniques de publicit\u00e9 ont \u00e9volu\u00e9.<\/b><span style=\"font-weight: 400;\"> Films, cahiers d\u2019activit\u00e9s, jouets, m\u00e9dias sociaux, applications, dessins anim\u00e9s, vid\u00e9oclips, sites\u00a0Web, jeux vid\u00e9o, biblioth\u00e8ques, \u00e9coles, centres de loisirs, \u00e9missions pour enfants\u2026 Notre environnement est satur\u00e9 de messages publicitaires.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Le marketing comprend une vaste gamme de tactiques employ\u00e9es par les entreprises pour faire la promotion de leurs produits, dont les suivantes\u00a0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">des emballages attrayants;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la mise en place des produits \u00e0 des endroits strat\u00e9giques dans les magasins et sur les tablettes;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les cadeaux publicitaires et les coupons;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les recommandations de c\u00e9l\u00e9brit\u00e9s ou d\u2019influenceuses et influenceurs;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">le placement de produits dans des publications sur les m\u00e9dias sociaux, des films, des dessins anim\u00e9s ou des \u00e9missions de t\u00e9l\u00e9vision populaires;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les commandites de programmes, de camps et d\u2019\u00e9quipes sportives pour enfants;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les activit\u00e9s pour enfants, les prix, les programmes de reconnaissance et l\u2019affichage de logos dans les \u00e9coles;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">le placement de logos \u00e0 grande \u00e9chelle;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les messages textes et les notifications pouss\u00e9es;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les publicit\u00e9s interactives amusantes;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">l\u2019int\u00e9gration de produits, de marques ou de logos dans des jeux, des sites\u00a0Web ou des jeux vid\u00e9o;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les jeux en ligne et hors ligne et les livres;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les \u00ab\u00a0espaces promotionnels\u00a0\u00bb;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L&#8217;Organisation mondiale de la sant\u00e9 fournit une liste exhaustive des techniques de marketing, aux pages 10 et 53 de sa publication de 2012 (en anglais) : <\/span><a href=\"http:\/\/apps.who.int\/iris\/bitstream\/handle\/10665\/80148\/9789241503242_eng.pdf;jsessionid=3BBF82AFCB18507B1714B041D1B7D152?sequence=1\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">A Framework for Implementing the Set of Recommendations on the marketing of foods and non-alcoholic beverages to children<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><strong>Les enfants sont plus que jamais expos\u00e9s \u00e0 la publicit\u00e9.<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En 2010, l\u2019Organisation mondiale de la Sant\u00e9 (OMS) a demand\u00e9 \u00e0 ses \u00c9tats membres de limiter la publicit\u00e9 visant les enfants pour les aliments riches en gras satur\u00e9s, en sucre et en sel. Cet appel \u00e0 l\u2019action se refl\u00e8te dans les lignes directrices de l\u2019OMS de 2023 visant \u00e0 prot\u00e9ger les enfants des effets n\u00e9fastes des publicit\u00e9s alimentaires <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><span style=\"font-weight: 400;\">document accessible <\/span><a href=\"https:\/\/www.who.int\/publications\/i\/item\/9789240075412\"><i><span style=\"font-weight: 400;\">ici<\/span><\/i><\/a> <span style=\"font-weight: 400;\">en anglais uniquement).<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Au Canada, la publicit\u00e9 d\u2019aliments et de boissons visant les enfants est en grande partie autor\u00e9glement\u00e9e par les industries qui tirent profit de cette pratique. Des \u00e9tudes prouvent que ces mesures volontaires ne sont pas efficaces. Pas moins de 90\u00a0% des aliments et boissons faisant l\u2019objet de publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision et en ligne sont riches en sel, en gras satur\u00e9s, en sucre ou en calories. <\/span><a href=\"https:\/\/www.coeuretavc.ca\/-\/media\/pdf-files\/iavc\/2017-heart-month\/coeuretavc-bulletinsante2017fr.ashx\"><span style=\"font-weight: 400;\">Vous pouvez en apprendre plus en consultant le rapport <\/span><i><span style=\"font-weight: 400;\">Nos enfants sont bombard\u00e9s.<\/span><\/i> <i><span style=\"font-weight: 400;\">Comment le marketing de l\u2019industrie des aliments et boissons met en p\u00e9ril la sant\u00e9 de nos enfants et de nos jeunes<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><i><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une \u00e9tude men\u00e9e par la chercheuse Monique Potvin Kent r\u00e9v\u00e8le que les trois quarts des enfants au pays sont expos\u00e9s \u00e0 la publicit\u00e9 alimentaire lorsqu\u2019ils utilisent leurs applications de m\u00e9dias sociaux pr\u00e9f\u00e9r\u00e9es. La majorit\u00e9 de ces publicit\u00e9s concernent des aliments \u00e0 faible valeur nutritive, c\u2019est-\u00e0-dire des aliments et des boissons ultra-transform\u00e9s, riches en gras satur\u00e9s, en sel ou en sucre. Dans l\u2019\u00e9tude (accessible<\/span> <a href=\"https:\/\/www.heartandstroke.ca\/-\/media\/pdf-files\/what-we-do\/news\/m2ksocialandgamingappsstudy.ashx?la=en&amp;hash=044B14D82DD71A1AEB2E7317D9283952FCC9194B\"><span style=\"font-weight: 400;\">ici<\/span><\/a><span style=\"font-weight: 400;\"> en anglais uniquement), on examine les applications de m\u00e9dias sociaux les plus populaires auxquelles les personnes mineures (\u00e2g\u00e9es de 7\u00a0\u00e0 16\u00a0ans) acc\u00e8dent en utilisant un t\u00e9l\u00e9phone intelligent ou une tablette, soit Facebook, Instagram, Snapchat, Twitter (maintenant X) et YouTube.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><b>L\u2019ampleur du probl\u00e8me<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Chaque jour, nos enfants sont constamment bombard\u00e9s de publicit\u00e9s d\u2019aliments et de boissons.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En 2019, les enfants (de 2 \u00e0 11\u00a0ans) et les adolescents (de 12 \u00e0 17\u00a0ans) \u00e0 Toronto ont respectivement regard\u00e9 en moyenne 2\u00a0200 et 1\u00a0600\u00a0publicit\u00e9s pour des aliments et des boissons, et ce, \u00e0 la t\u00e9l\u00e9vision seulement. Les personnes mineures sont probablement expos\u00e9es \u00e0 des centaines d\u2019autres publicit\u00e9s alimentaires sur les m\u00e9dias sociaux.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jusqu\u2019\u00e0 90\u00a0% des aliments et boissons faisant l\u2019objet de publicit\u00e9s visant les enfants \u00e0 la t\u00e9l\u00e9vision et en ligne sont riches en sucre, en sel et en gras satur\u00e9s.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Au Canada, les cha\u00eenes de t\u00e9l\u00e9vision sp\u00e9cialis\u00e9es pour un jeune public diffusent chacune jusqu\u2019\u00e0 sept publicit\u00e9s d\u2019aliments et de boissons par heure. Les produits les plus souvent pr\u00e9sent\u00e9s sur ces cha\u00eenes font partie des cat\u00e9gories suivantes\u00a0: restauration rapide, aliments pour le d\u00e9jeuner (c\u00e9r\u00e9ales, gaufres,\u00a0etc.), friandises et chocolat, et collations (croustilles, craquelins, barres tendres,\u00a0etc.).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parmi 22\u00a0pays \u00e9tudi\u00e9s, c\u2019est au Canada que l\u2019on trouve le plus grand nombre de publicit\u00e9s t\u00e9l\u00e9vis\u00e9es destin\u00e9es aux enfants et portant sur des aliments dont la publicit\u00e9 serait interdite selon le mod\u00e8le de profil nutritionnel du bureau europ\u00e9en de l\u2019OMS (9,7\u00a0publicit\u00e9s par heure par cha\u00eene).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dans les \u00e9piceries du pays, il y a plus de 700\u00a0produits destin\u00e9s aux enfants dont l\u2019emballage pr\u00e9sente un contenu attrayant pour eux. Plus de 90\u00a0% de ces aliments et boissons sont consid\u00e9r\u00e9s comme contenant trop de sucre, de sel ou de gras satur\u00e9s pour convenir aux enfants.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les publicit\u00e9s d\u2019aliments et de boissons \u00e0 faible valeur nutritive sont \u00e9galement pr\u00e9sentes dans les cin\u00e9mas, les \u00e9coles et les centres de loisirs, o\u00f9 les jeunes sont susceptibles d\u2019y \u00eatre expos\u00e9s r\u00e9guli\u00e8rement. <\/span><span style=\"font-weight: 400;\">Ce d\u00e9luge de publicit\u00e9s est \u00e0 l\u2019origine de mauvais comportements alimentaires au pays.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e8s de 60 % des calories consomm\u00e9es par les jeunes proviennent d\u2019aliments ultra-transform\u00e9s.\u00a0<\/span><\/li>\n<\/ol>\n<h4><b>Les entreprises du secteur de l\u2019alimentation et des boissons collectent des donn\u00e9es et suivent les comportements en ligne<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Les entreprises peuvent alors\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comprendre l\u2019influence de diverses techniques de marketing;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cr\u00e9er des profils comportementaux tr\u00e8s d\u00e9taill\u00e9s et personnalis\u00e9s qui plaisent aux enfants;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">diffuser des publicit\u00e9s qui ciblent les int\u00e9r\u00eats sp\u00e9cifiques des enfants;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cibler plus d\u2019une fois des membres du public pour accro\u00eetre l\u2019exposition, la notori\u00e9t\u00e9 de marque et l\u2019action;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cibler des individus \u00e0 l\u2019aide de messages personnalis\u00e9s sur leurs appareils num\u00e9riques en temps r\u00e9el.<\/span><\/li>\n<\/ul>\n<h4><b>Les enfants sont particuli\u00e8rement vuln\u00e9rables au marketing\u00a0<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avant l\u2019\u00e2ge de 5\u00a0ans, la plupart des enfants ne font pas la distinction entre une publicit\u00e9 et une \u00e9mission impartiale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les enfants de moins de 8\u00a0ans ne comprennent pas l\u2019intention des messages publicitaires et croient ce qu\u2019ils voient.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De 10\u00a0\u00e0 12\u00a0ans, les enfants comprennent que les publicit\u00e9s sont con\u00e7ues pour vendre des produits, mais ils ne sont pas toujours en mesure d\u2019\u00eatre critiques \u00e0 l\u2019\u00e9gard de celles-ci.<\/span><\/li>\n<\/ul>\n<h4><b>Les adolescentes et adolescents sont \u00e9galement vuln\u00e9rables<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c0 l\u2019adolescence, les jeunes sont particuli\u00e8rement r\u00e9ceptifs au marketing en raison des effets hormonaux de la pubert\u00e9 sur leur cerveau en d\u00e9veloppement, m\u00eame si leurs capacit\u00e9s cognitives se d\u00e9veloppent de plus en plus. Au d\u00e9but de la pubert\u00e9, le centre de r\u00e9compense du cerveau semble jouer un plus grand r\u00f4le que la r\u00e9gion de prise de d\u00e9cision rationnelle (le cortex pr\u00e9frontal).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les adolescentes et adolescents sont sp\u00e9cialement sensibles au marketing num\u00e9rique (publicit\u00e9s diffus\u00e9es sur les ordinateurs personnels, les tablettes et les t\u00e9l\u00e9phones intelligents), car ce dernier brouille la fronti\u00e8re entre la publicit\u00e9 et le divertissement, \u00e9veille leurs \u00e9motions et peut nuire \u00e0 leur capacit\u00e9 \u00e0 prendre de bonnes d\u00e9cisions.<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8879'><div class='entry-content-wrapper clearfix'><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a0adq-b06fa1f9a168c0ff83edef605f513835\">\n#top .hr.hr-invisible.av-a0adq-b06fa1f9a168c0ff83edef605f513835{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-a0adq-b06fa1f9a168c0ff83edef605f513835 hr-invisible  avia-builder-el-7  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-8879","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La publicit\u00e9 s\u2019adressant aux enfants - Stop Marketing to Kids Coalition<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicit\u00e9 s\u2019adressant aux enfants - Stop Marketing to Kids Coalition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Stop Marketing to Kids Coalition\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartandstroke\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-23T19:15:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TheHSF\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/\",\"url\":\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/\",\"name\":\"La publicit\u00e9 s\u2019adressant aux enfants - Stop Marketing to Kids Coalition\",\"isPartOf\":{\"@id\":\"https:\/\/stopmarketingtokids.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png\",\"datePublished\":\"2024-02-25T03:16:18+00:00\",\"dateModified\":\"2024-08-23T19:15:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#primaryimage\",\"url\":\"http:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png\",\"contentUrl\":\"http:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stopmarketingtokids.ca\/fr\/page-daccueil\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La publicit\u00e9 s\u2019adressant aux enfants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stopmarketingtokids.ca\/#website\",\"url\":\"https:\/\/stopmarketingtokids.ca\/\",\"name\":\"Stop Marketing to Kids Coalition\",\"description\":\"Coalition Arr\u00eatons La Pub Destin\u00e9e Aux Enfants\",\"publisher\":{\"@id\":\"https:\/\/stopmarketingtokids.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stopmarketingtokids.ca\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/stopmarketingtokids.ca\/#organization\",\"name\":\"Heart and Stroke Foundation of Canada\",\"url\":\"https:\/\/stopmarketingtokids.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/stopmarketingtokids.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/05\/smtk-logo-english.png\",\"contentUrl\":\"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/05\/smtk-logo-english.png\",\"width\":2095,\"height\":161,\"caption\":\"Heart and Stroke Foundation of Canada\"},\"image\":{\"@id\":\"https:\/\/stopmarketingtokids.ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/heartandstroke\",\"https:\/\/x.com\/TheHSF\",\"https:\/\/www.instagram.com\/thehsf\/\",\"https:\/\/ca.linkedin.com\/company\/heart-and-stroke-foundation\",\"https:\/\/www.youtube.com\/user\/heartandstrokefdn\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La publicit\u00e9 s\u2019adressant aux enfants - Stop Marketing to Kids Coalition","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/","og_locale":"fr_FR","og_type":"article","og_title":"La publicit\u00e9 s\u2019adressant aux enfants - Stop Marketing to Kids Coalition","og_url":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/","og_site_name":"Stop Marketing to Kids Coalition","article_publisher":"https:\/\/www.facebook.com\/heartandstroke","article_modified_time":"2024-08-23T19:15:56+00:00","og_image":[{"url":"http:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png"}],"twitter_card":"summary_large_image","twitter_site":"@TheHSF","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/","url":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/","name":"La publicit\u00e9 s\u2019adressant aux enfants - Stop Marketing to Kids Coalition","isPartOf":{"@id":"https:\/\/stopmarketingtokids.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#primaryimage"},"image":{"@id":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#primaryimage"},"thumbnailUrl":"http:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png","datePublished":"2024-02-25T03:16:18+00:00","dateModified":"2024-08-23T19:15:56+00:00","breadcrumb":{"@id":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#primaryimage","url":"http:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png","contentUrl":"http:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/04\/M2Koreo_itunes-300x235.png"},{"@type":"BreadcrumbList","@id":"https:\/\/stopmarketingtokids.ca\/fr\/la-publicite-sadressant-aux-enfants-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stopmarketingtokids.ca\/fr\/page-daccueil\/"},{"@type":"ListItem","position":2,"name":"La publicit\u00e9 s\u2019adressant aux enfants"}]},{"@type":"WebSite","@id":"https:\/\/stopmarketingtokids.ca\/#website","url":"https:\/\/stopmarketingtokids.ca\/","name":"Stop Marketing to Kids Coalition","description":"Coalition Arr\u00eatons La Pub Destin\u00e9e Aux Enfants","publisher":{"@id":"https:\/\/stopmarketingtokids.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stopmarketingtokids.ca\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/stopmarketingtokids.ca\/#organization","name":"Heart and Stroke Foundation of Canada","url":"https:\/\/stopmarketingtokids.ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/stopmarketingtokids.ca\/#\/schema\/logo\/image\/","url":"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/05\/smtk-logo-english.png","contentUrl":"https:\/\/stopmarketingtokids.ca\/wp-content\/uploads\/2017\/05\/smtk-logo-english.png","width":2095,"height":161,"caption":"Heart and Stroke Foundation of Canada"},"image":{"@id":"https:\/\/stopmarketingtokids.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/heartandstroke","https:\/\/x.com\/TheHSF","https:\/\/www.instagram.com\/thehsf\/","https:\/\/ca.linkedin.com\/company\/heart-and-stroke-foundation","https:\/\/www.youtube.com\/user\/heartandstrokefdn"]}]}},"_links":{"self":[{"href":"https:\/\/stopmarketingtokids.ca\/fr\/wp-json\/wp\/v2\/pages\/8879\/"}],"collection":[{"href":"https:\/\/stopmarketingtokids.ca\/fr\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/stopmarketingtokids.ca\/fr\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/stopmarketingtokids.ca\/fr\/wp-json\/wp\/v2\/users\/8\/"}],"replies":[{"embeddable":true,"href":"https:\/\/stopmarketingtokids.ca\/fr\/wp-json\/wp\/v2\/comments\/?post=8879"}],"version-history":[{"count":9,"href":"https:\/\/stopmarketingtokids.ca\/fr\/wp-json\/wp\/v2\/pages\/8879\/revisions\/"}],"predecessor-version":[{"id":9126,"href":"https:\/\/stopmarketingtokids.ca\/fr\/wp-json\/wp\/v2\/pages\/8879\/revisions\/9126\/"}],"wp:attachment":[{"href":"https:\/\/stopmarketingtokids.ca\/fr\/wp-json\/wp\/v2\/media\/?parent=8879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}