Healthy commercial ads don’t change teens’ desire to eat junk food
The University of Michigan News
According to new University of Michigan research, teens who had greater responses in reward centres of the brain when viewing commercials for unhealthy foods from fast food restaurants ate more junk food in a simulated fast food restaurant. A key finding from the study shows that healthier commercials from fast food restaurants are unlikely to encourage healthy food consumption because restaurant logos and branding trigger cues associated with the sale of predominantly unhealthy foods.
You can read the article here and find the study here (paywall)
The Globe & Mail
Vancouver Sun
