Studies show how ads can trigger the reward center of the brain, and it starts during childhood. Jennifer Harris, director of marketing initiatives at the University of Connecticut’s Rudd Center for Food Policy & Obesity said “There are strong emotional associations that have been created through advertisements and other means. Children recognize brands and logos by the time they’re 2 years old. It’s very powerful, and once those emotional attachments are established, they’re very difficult to get rid of”. Read full article here..