Why Now?

Parents demand it: A 2011 Ipsos Reid poll found that 82% of Canadians want government intervention to place limits on advertising unhealthy food and beverages to children.

What’s more, Canada is facing a watershed moment: for the first time in history our Federal Ministry of Health has a mandate that includes restricting commercial marketing of unhealthy food and drinks to kids.

This is promising, but it doesn’t mean that regulations effectively protecting Canadian children are a “done deal.”

Organizations that profit from food and beverage marketing to children might, understandably, try to influence the legislative process in their favour, and lobby to reduce the power of proposed marketing to kids restrictions.

It’s up to us – Canadian families parents, food security and health advocates – to voice our support for robust, evidence-based restrictions on food and beverage marketing to kids, to protect our children.

We are so close to a big win for Canadian families, but we are not quite there yet…

What can we do?

TAKE ACTION NOW to help us support our Health Minister in getting Canada to adopt robust, evidence-based restrictions to marketing to kids.