Obesity researchers say Coke and Pepsi should stop targeting communities of color with ads
Fast Company
Black children and teens see more than twice as many sugary drink ads (256 and 331 ads per year) as their white counterparts, according to a new report by the University of Connecticut’s Rudd Center for Food Policy and Obesity. Sugary drinks are also heavily advertised on Spanish-language TV, particularly Coke and Gatorade; Powerade devotes a third of its TV ad dollars to Spanish-language TV. (Only 13% of Americans speak Spanish at home.) You can read the article here
You can read the study here