See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media

MDPI

Advertisements for unhealthy food evoked significantly more positive responses from adolescents who were more likely to wish to ‘share’ unhealthy posts; rated peers more positively when they had unhealthy posts in their feeds; recalled and recognized a greater number of unhealthy food brands; and viewed unhealthy advertising posts for longer.  Read the study here