Study exposes cognitive vulnerabilities to soft drink advertisements

News Medical Life Sciences 
A new study from Flinders University, published in Appetite, found participants who found it difficult to resist sweet drinks compared to non-sweetened control beverages (e.g., water) – were more responsive to the ads than those without these tendencies. The Australian study compared the ability of 127 university-age students (18-25 year olds) to withstand or succumb to the urge to reach for a soft drink when viewing television advertisements. Read more
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