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Are food politics defeating Canada’s healthy eating strategy?

CBC News
An article that discusses the effect industry lobbying has had on marketing to kid restrictions and front of package labelling, two pillars of the Liberal Government’s healthy eating strategy. Read here

The ban on marketing junk food to kids might not happen after all

Today’s Parent

“Parents, we’re powerless against big food companies. But as a collective voice, we can stand together for the rights of our kids and speak up”.

“Bill S-228 has been raised on the Senate floor four times, but the final vote hasn’t happened because it’s been adjourned all four times by request of a senator. That’s because the food industry is putting pressure on senators to stop the bill from becoming law. Parents aren’t supposed to know about this, but thankfully, CBC News shared a confidential letter written by industry groups, asking senators to continue to “withhold your concurrence” on Bill S-228″. Read full OpEd here

Retweet Today’s Parent with comment: #BillS228 has been raised on the #SenCA floor 4 times and adjourned at the behest of industry. Industry is orchestrating Senate to kill the bill. Thank you @Todaysparent and @CBCNews for shining light on this. The time has come. Pass Bill S-228. #cdnpoli

Eleventh-hour lobbying by industry could kill law banning food marketing to kids

CBC News

“It’s a cliff-hanging, nail-biting ending that nobody saw coming. What’s at stake is a law that would protect children from being targeted with advertising for foods that are high in sugar, fat and salt.

But the legislation (Bill S-228) has been caught in a late-stage drama in the halls of the Canadian Senate, where a powerful coalition of advertisers, food processors, and retailers is in the midst of an eleventh-hour lobby campaign”. Read full article here

Retweet Heart & Stroke: Former Conservative Senator Nancy Greene Raine worked across party lines to develop Bill S-228. Almost 1,000 days later and it still hasn’t passed. Children will be the victims. @SenateCA, it’s time to call the vote! #cndpoli #Marketing2Kids

76% of sports sponsorships tied to junk food

CNN 

Excerpts:
76% of sports sponsorships tied to junk food, study says The study, published in the journal Pediatrics on Monday, reveals that 76% of food products shown in ads promoting a sports organization sponsorship are unhealthy and that 52.4% of beverages shown in sports sponsorship ads are sugar-sweetened.

Cheering on your favorite sports team and snacking on junk food often go hand in hand in the United States, but a new study sheds light on just how intertwined sports and unhealthy foods really are.

The study, published in the journal Pediatrics on Monday, reveals that 76% of food products shown in ads promoting a sports organization sponsorship are unhealthy and that 52.4% of beverages shown in sports sponsorship ads are sugar-sweetened. Read article here…