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The ban on marketing junk food to kids might not happen after all

Today’s Parent

“Parents, we’re powerless against big food companies. But as a collective voice, we can stand together for the rights of our kids and speak up”.

“Bill S-228 has been raised on the Senate floor four times, but the final vote hasn’t happened because it’s been adjourned all four times by request of a senator. That’s because the food industry is putting pressure on senators to stop the bill from becoming law. Parents aren’t supposed to know about this, but thankfully, CBC News shared a confidential letter written by industry groups, asking senators to continue to “withhold your concurrence” on Bill S-228″. Read full OpEd here

Retweet Today’s Parent with comment: #BillS228 has been raised on the #SenCA floor 4 times and adjourned at the behest of industry. Industry is orchestrating Senate to kill the bill. Thank you @Todaysparent and @CBCNews for shining light on this. The time has come. Pass Bill S-228. #cdnpoli

Eleventh-hour lobbying by industry could kill law banning food marketing to kids

CBC News

“It’s a cliff-hanging, nail-biting ending that nobody saw coming. What’s at stake is a law that would protect children from being targeted with advertising for foods that are high in sugar, fat and salt.

But the legislation (Bill S-228) has been caught in a late-stage drama in the halls of the Canadian Senate, where a powerful coalition of advertisers, food processors, and retailers is in the midst of an eleventh-hour lobby campaign”. Read full article here

Retweet Heart & Stroke: Former Conservative Senator Nancy Greene Raine worked across party lines to develop Bill S-228. Almost 1,000 days later and it still hasn’t passed. Children will be the victims. @SenateCA, it’s time to call the vote! #cndpoli #Marketing2Kids

76% of sports sponsorships tied to junk food

CNN 

Excerpts:
76% of sports sponsorships tied to junk food, study says The study, published in the journal Pediatrics on Monday, reveals that 76% of food products shown in ads promoting a sports organization sponsorship are unhealthy and that 52.4% of beverages shown in sports sponsorship ads are sugar-sweetened.

Cheering on your favorite sports team and snacking on junk food often go hand in hand in the United States, but a new study sheds light on just how intertwined sports and unhealthy foods really are.

The study, published in the journal Pediatrics on Monday, reveals that 76% of food products shown in ads promoting a sports organization sponsorship are unhealthy and that 52.4% of beverages shown in sports sponsorship ads are sugar-sweetened. Read article here…