Funny memes, insider-driven stories or inspirational content, known as content marketing, is advertising that disguises its commercial nature with no call to action. It promotes positive emotions in the consumer and often there is no obvious connection to the product or the service being advertised. Content marketing on social media is hard for children to recognize since they have fewer skills for recognising advertising than adults. Read more

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Researchers from the Department of Communication and Social Psychology at the University of Alicante (UA), warn about the advertising of ultra-processed food aimed at children by popular YouTubers in the form of challenges and contests. Read more

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Will Brett Harding argues that a child rights-based approach would demonstrate the universality of harmful commercial marketing to children, and of the need to protect children from products that cause harm, as we know unhealthy food and beverages do. Read more

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As part of their campaign to end the link between junk food advertising and sport Bite Back has teamed up with the club to set an example to others of what can be done to promote child health instead. The deal was announced after a summer working hard to highlight the extent to which sport is being used to give junk food a starring role in children’s minds, from Coca-Cola’s sponsorship of the Olympics to the cricket Hundred, where the players are dressed up as giant crisp packets. Read more

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In What Are We Feeding Our Kids?, Dr. Chris van Tulleken looks into the health effects – particularly for children – of the increasing consumption of ultra-processed food. It costs twice as much to get 100 calories from fresh fruit, vegetables and fish in the UK as it does to get them from readymade food.  Tim Rycroft, the chief operating officer of the Food and Drink Federation, gives the standard line about needing to ensure people are empowered to make “good choices”. Van Tulleken pushes back about how much choice there is in an environment where everything – availability, price, marketing and so on – is designed to push the consumer one way. Read more

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Dr. Jenny Radesky, a developmental behavioural pediatrician and media researcher at the University of Michigan C.S. Mott Children’s Hospital writes that adults need to understand the complicated ways that advertising shows up in apps and on video platforms and social media.  In particular, the aspects that aren’t visible, like data collection. Once understood the information can be translated to kids so that they can build critical thinking about the messages they are fed. Read more…

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Germany’s voluntary code governing marketing food to children has been updated. “Advertising must not induce children to eat unhealthily,” Federal Minister of Food Julia Klöckner stressed.  Changes to the code include increasing the age that the code covers to 14, and expanding the scope of channels to include video-sharing platforms and social media, including YouTube and TikTok. Read more

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