Posts

Gambling, alcohol and junk food brands breaking ad code by targeting children

Marketing Week 

Alcohol, gambling and junk food brands are still targeting their advertising at channels aimed at children, according to a new study by the UK’s Advertising Standards Authority (ASA). The ASA  has found that 159 age-restricted ads broke the advertising rules in its first of four monitoring exercises. The organisation has published the findings from its latest online monitoring sweep in order to help it identify and tackle age-restricted ads appearing in children’s media. Read more . . .

 

Why we should ban junk-food ads aimed at children 

Washington Post 

Food manufacturers have spent a good part of the past century figuring out how to get kids to convince their parents to spend money, and they’ve gotten very good at it. New York University professor Marion Nestle, who has been following the issue for decades, told me she hears from parents about junk food marketed to children all the time. Read the article here

 

Obesity: Unhealthy ‘buy one get one free’ deals targeted

BBC 

Buy one get one free deals on unhealthy food will be banned as part of the government’s bid to tackle obesity in England. The plan also includes restrictions on where foods high in fat and sugar can be promoted in-store, and new rules for displaying calories on menus. A ban on junk food adverts before 21:00 has been confirmed – for the whole UK. Boris Johnson said the plans would help “reduce our health risks and protect ourselves against coronavirus”.  Read the story here

Stopping ‘buy one get one free’ deals in supermarkets could help tackle obesity, experts say

iNews.co.uk
Dr. Jean Adams, a senior lecturer working at Cambridge University’s Centre for Diet and Activity Research agrees this could “make an impact”. “Less healthy food on different offers are more likely to be on promotion than healthier foods. We also know that promotions work.” There is “no magic bullet,” she makes clear. “We have to think of it as a complicated problem that needs many solutions. And restricting price promotions on less healthy foods could certainly be a sensible part of a wider plan.” Read the article here

 

Obesity costing Western Australia $340 million per year

News. com. au 
Obesity is costing Western Australia’s health system close to $340 million a year, with experts renewing calls for a ban on junk food advertising. A report by WA’s Department of Health finds that health conditions related to excess body mass were responsible for 9.3 per cent of all hospitalizations in 2016. The report projects that by 2026, such hospitalizations will have risen by 54 per cent – and the costs to the health system increased to $610 million – unless the problem is addressed.  Read the article here

Extra dip? Why advertising junk food must be strictly regulated

News 24 (South Africa) 

Evidence from South Africa’s tobacco control efforts indicates that exposure to junk foods through marketing can be reduced with legislation. Today smoking rates and exposure to tobacco through advertising and sponsorships have decreased significantly.   Similar to smoking, excess consumption of heavily marketed, highly processed, unhealthy food is associated with non-communicable diseases like heart disease, diabetes and cancer. The use of legislation to create food environments that enable healthy diets is globally recognized as one of the approaches to reducing non-communicable diseases.  Read more here

 

See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media

MDPI

Advertisements for unhealthy food evoked significantly more positive responses from adolescents who were more likely to wish to ‘share’ unhealthy posts; rated peers more positively when they had unhealthy posts in their feeds; recalled and recognized a greater number of unhealthy food brands; and viewed unhealthy advertising posts for longer.  Read the study here

Sydney kids face up to 2800 ads for junk food on school run each year

Sydney Morning Herald

Sydney students view up to 2800 advertisements for junk food while travelling to and from school each year prompting Cancer Council NSW to call for a ban on such ads being displayed on government property. Research, published by the Sax Institute on Tuesday, examined the likely commutes of attendees at 21 Sydney primary and high schools, totalling 23,000 students. Read the article here

 

Trevor Hancock: Standing up to help secure our children’s future

The Times-Colonist (Victoria, BC)

Trevor Hancock discusses the health impacts of poverty and inequality, and commercial activities like marketing to kids that harm children. Both were included in A Future for the World’s Children?, the February 2020 report from the WHO-UNICEF-Lancet Commission. Read the article here

Teens ‘especially vulnerable’ to junk food advertising, experts say

ABC News

The inundation of junk food advertising is contributing to the rising rate of teen obesity — a public health crisis among a population that is “especially vulnerable” to the messaging, experts say. In 2016 alone, the food industry spent almost $14 billion on overall advertising to influence Americans’ food choices. The U.S. food system is the second-largest advertiser in the American economy, and views adolescents as a major market force, aggressively targeting them to build brand awareness, preference and loyalty. Read more here