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Why one campaigning group is ‘building a movement’ against junk food ads

Marketing Week

Bite Back 2030 has been set up as an “unstoppable movement” of young people in the UK.  Backed by chef Jamie Oliver, the aim is to halve childhood obesity in the UK by 2030. Read the article here.

 

What’s so bad about processed foods? Scientists offer clues

CTV News
Three recent studies offer more clues on how our increasingly industrialized food supply may be affecting our health, they also underscore how difficult nutrition science and advice can be. Distinguishing which processed foods might be better or worse is increasingly difficult as companies continually re-engineer products to make them seem more wholesome. Read full article here.

Munter: We are letting our kids eat themselves sick

Ottawa Citizen

Alex Munter, president and CEO of CHEO, the national capital’s pediatric health centre wrote an op-ed highlighting the link between obesity and chronic diseases, such as diabetes and heart disease, and the need to stop bombarding children with ads for food and beverages high in salt, sugar, and saturated fats. Read full OpEd here.
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76% of sports sponsorships tied to junk food

CNN 

Excerpts:
76% of sports sponsorships tied to junk food, study says The study, published in the journal Pediatrics on Monday, reveals that 76% of food products shown in ads promoting a sports organization sponsorship are unhealthy and that 52.4% of beverages shown in sports sponsorship ads are sugar-sweetened.

Cheering on your favorite sports team and snacking on junk food often go hand in hand in the United States, but a new study sheds light on just how intertwined sports and unhealthy foods really are.

The study, published in the journal Pediatrics on Monday, reveals that 76% of food products shown in ads promoting a sports organization sponsorship are unhealthy and that 52.4% of beverages shown in sports sponsorship ads are sugar-sweetened. Read article here…
 

Studies have shown that kids may be exposed to as many as 1000 ads a year on television from fast food chains.

CBC News

Studies have shown that kids may be exposed to as many as 1000 ads a year on television from fast food chains. Each child … In fight over ads aimed at kidsretailers and food makers count on Trudeau’s ‘evidencebased policy‘ promise … WATCH: Where’s the evidence linking junk food ads to obesity. Read full article… 

Eat This! How Fast Food Marketing Gets You to Buy Junk (and how to fight back)

Tune in to listen to an exclusive interview with Author, Andrea Curtis. Andrea’s latest book

Eat This! How Fast Food Marketing Gets You to Buy Junk (and how to fight back) will be published by Red Deer Press this year. Eat This! is a guide to recognizing the marketing tricks companies use to sell foods and beverages to children. Learn about the increasingly complex and subliminal tactics used to market to kids. Find out what others are doing to combat them, and what you can do to help. Andrea Curtis is an award-winning writer for adults and children. She has a longtime interest in food politics. Joining Andrea, is Malcolm Clark, coordinator of the Children’s Food Campaign, a project of charity Sustain: the alliance for better food and farming, and Helena O’Donnell Project Manager of the Irish Heart Foundation’s advocacy campaign Stop Targeting Kids.

To view or download a PDF copy of the slides, click the links below:

Eat This! Andrea Curtis

 

Junk-food ban in Canadian schools is working, study finds

The Canada Press // Toronto Star – Michael McDonald
New research has found that students exposed to a school junk-food ban have a lower BMI on average than those who are not. Read more…