76% of sports sponsorships tied to junk food, study says The study, published in the journal Pediatrics on Monday, reveals that 76% of food products shown in ads promoting a sports organization sponsorship are unhealthy and that 52.4% of beverages shown in sports sponsorship ads are sugar-sweetened.
Cheering on your favorite sports team and snacking on junk food often go hand in hand in the United States, but a new study sheds light on just how intertwined sports and unhealthy foods really are.
Studies have shown that kids may be exposed to as many as 1000 ads a year on television from fast food chains. Each child … In fight over ads aimed at kids, retailers and food makers count on Trudeau’s ‘evidence–based policy‘ promise … WATCH: Where’s the evidence linking junk food ads to obesity. Read full article…
Eat This! How Fast Food Marketing Gets You to Buy Junk (and how to fight back) will be published by Red Deer Press this year. Eat This! is a guide to recognizing the marketing tricks companies use to sell foods and beverages to children. Learn about the increasingly complex and subliminal tactics used to market to kids. Find out what others are doing to combat them, and what you can do to help. Andrea Curtis is an award-winning writer for adults and children. She has a longtime interest in food politics. Joining Andrea, is Malcolm Clark, coordinator of the Children’s Food Campaign, a project of charity Sustain: the alliance for better food and farming, and Helena O’Donnell Project Manager of the Irish Heart Foundation’s advocacy campaign Stop Targeting Kids.
To view or download a PDF copy of the slides, click the links below: