Heavy opposition to London’s junk food ad ban uncovered
Sustainweb. org
New research from the University of Bath reveals that companies mounted strong opposition behind the scenes to the London policy to restrict advertising for high fat, salt and sugar products across the transport network. Companies opposed the policy through official channels as well as trying to influence through more direct approaches such as informal calls. In one case, KFC invited a Childhood Obesity Taskforce member on a ‘magical mystery tour’ of London eateries and a tour of Brixton. Read more