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Gambling, alcohol and junk food brands breaking ad code by targeting children

Marketing Week 

Alcohol, gambling and junk food brands are still targeting their advertising at channels aimed at children, according to a new study by the UK’s Advertising Standards Authority (ASA). The ASA  has found that 159 age-restricted ads broke the advertising rules in its first of four monitoring exercises. The organisation has published the findings from its latest online monitoring sweep in order to help it identify and tackle age-restricted ads appearing in children’s media. Read more . . .

 

Why we should ban junk-food ads aimed at children 

Washington Post 

Food manufacturers have spent a good part of the past century figuring out how to get kids to convince their parents to spend money, and they’ve gotten very good at it. New York University professor Marion Nestle, who has been following the issue for decades, told me she hears from parents about junk food marketed to children all the time. Read the article here

 

Mexico state bans sale of sugary drinks and junk food to children

The Guardian 

The southern Mexican state of Oaxaca has banned the sale of sugary drinks and high-calorie snack foods to children – a measure aimed at curbing obesity. The bill puts sugary items into the same category as cigarettes and alcohol. “It’s important to finally put the brakes on this industry, which has already sickened our country and our children,” said Magaly López Domínguez, the Oaxaca lawmaker who presented the bill. “[The industry] gets into the most remote corners of the state” – known for its mountainous topography – “where there’s often not even medicines, but there’s Coca-Cola.” Read the article here

Confronting obesity in Canada

Canadian Bar Association – National

The outlook for an improved food environment remains bleak as policymakers focus on stamping out COVID-19 and reviving the economy. While the early Trudeau government prioritized these health measures, it has since backed down when faced with industry opposition — and dire warnings about financial consequences. “For sure, COVID has thrown a monkey wrench in the works,” said Tom Warshawski, chair of the Childhood Obesity Foundation. Once the COVID fire is manageable, Warshawski added, legislation will get back on track. “They will make good. We can’t afford not to.”  Read the article here.

Junk food marketers found targeting children on social media without repercussions

Medical XPress

A new study has found that while most major social media platforms have restrictions on the advertising of tobacco, alcohol and gambling to children, there are hardly any such restrictions in place around junk food. The study’s authors contend that the potential role of social media platforms in regulating junk food marketing has largely escaped attention. Read the article here

You can read the study here

Obesity researchers say Coke and Pepsi should stop targeting communities of color with ads

Fast Company 

Black children and teens see more than twice as many sugary drink ads (256 and 331 ads per year) as their white counterparts, according to a new report by the University of Connecticut’s Rudd Center for Food Policy and Obesity. Sugary drinks are also heavily advertised on Spanish-language TV, particularly Coke and Gatorade; Powerade devotes a third of its TV ad dollars to Spanish-language TV. (Only 13% of Americans speak Spanish at home.) You can read the article here

You can read the study here

Physicians group calls for legislation to regulate digital advertising and its effect on kids

CNN

To help protect kids from the harmful effects of digital advertising and data collection, the American Academy of Pediatrics is calling on lawmakers to ban all advertising targeted to children under the age of 7. The group is urging limits to advertising aimed at those under 17.  Read the article here

 

 

Kellogg’s pulls Pringles ad from Joe Wicks ‘PE with Joe’ YouTube show

The Guardian 
At the height of lockdown in April, a “pre-programme” ad for Pringles appeared to an unspecified number of the hundreds of thousands of children (and their parents) who tune in to PE with Joe exercise sessions online every weekday morning. Barbara Crowther, Children’s Food Campaign spokeswoman, said: “Placing this ad directly before Joe’s hugely popular children’s daily PE class is a total betrayal of his work, and highly insensitive, irresponsible marketing. Children don’t need more salt, more saturated fat, more sugar, more excess calories being pushed to them during a pandemic, or indeed at any time.” Read the article here

See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media

MDPI

Advertisements for unhealthy food evoked significantly more positive responses from adolescents who were more likely to wish to ‘share’ unhealthy posts; rated peers more positively when they had unhealthy posts in their feeds; recalled and recognized a greater number of unhealthy food brands; and viewed unhealthy advertising posts for longer.  Read the study here

Cereal numbers may be deceiving

Reuters (appeared in the Montreal Gazette)

Parents may allow kids to eat too much sugary breakfast cereal because the suggested serving size is smaller than they realize, a new U.S. study suggests. The cereals with the most sugar also tend to have child-oriented marketing such as mascots, games, colours and fun shapes, researchers found in a study of brands that have pledged to help reduce added sugars in kids’ diets. “When you compute the amount of sugar by weight of the cereal, the sugar content is quite high and higher than federal recommendations,” said Jennifer Emond of the Dartmouth School of Medicine in Hanover, N.H., who wasn’t involved in the study. Read the article here

You can find the study here (paywall)