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UK to ban all online junk food advertising to tackle obesity

The Guardian 
Research has found that one in three children leaving primary school are overweight, or obese, as are almost two-thirds of adults in England. “This would be a world-leading policy to improve children’s health,” said Fran Bernhardt, coordinator of the Children’s Food Campaign. “Online adverts have cast unhealthy food in the starring role for far too long. The current regulations are inadequate to protect children. Companies advertising healthier foods have nothing to fear.” Read the article

Are ‘Kidfluencers’ Making Our Kids Fat?

New York Times
Kid influencers are marketing unhealthy food and sugary beverages to children, racking up billions of page views. In a new study in the journal, Pediatrics researchers viewed the top 50 kid influencer videos on YouTube and found that 9 out of 10 featured unhealthy foods. Nearly 1 in 3 promoted a fast-food chain.  Read the article Are ‘Kidfluencers’ Making Our Kids Fat?

Social media groups urged to block ads targeting teens

Financial Times

Facebook, Google and other tech platforms should stop allowing advertisements to be targeted at teenagers, said a group of leading academics, lawyers and privacy campaigners in the UK.  Restrictions are already in place on targeting teenagers with alcohol and gambling advertisements, but the signatories to the letter said all targeted advertising should stop. “The problem isn’t just age-inappropriate ads,” said Oliver Hayes, policy and campaigns lead at the charity Global Action Plan. “It’s that targeted ads are inherently exploitative and manipulative, regardless of content.” Read the article here

Gambling, alcohol and junk food brands breaking ad code by targeting children

Marketing Week 

Alcohol, gambling and junk food brands are still targeting their advertising at channels aimed at children, according to a new study by the UK’s Advertising Standards Authority (ASA). The ASA  has found that 159 age-restricted ads broke the advertising rules in its first of four monitoring exercises. The organisation has published the findings from its latest online monitoring sweep in order to help it identify and tackle age-restricted ads appearing in children’s media. Read more . . .

 

Why we should ban junk-food ads aimed at children 

Washington Post 

Food manufacturers have spent a good part of the past century figuring out how to get kids to convince their parents to spend money, and they’ve gotten very good at it. New York University professor Marion Nestle, who has been following the issue for decades, told me she hears from parents about junk food marketed to children all the time. Read the article here

 

Mexico state bans sale of sugary drinks and junk food to children

The Guardian 

The southern Mexican state of Oaxaca has banned the sale of sugary drinks and high-calorie snack foods to children – a measure aimed at curbing obesity. The bill puts sugary items into the same category as cigarettes and alcohol. “It’s important to finally put the brakes on this industry, which has already sickened our country and our children,” said Magaly López Domínguez, the Oaxaca lawmaker who presented the bill. “[The industry] gets into the most remote corners of the state” – known for its mountainous topography – “where there’s often not even medicines, but there’s Coca-Cola.” Read the article here

Confronting obesity in Canada

Canadian Bar Association – National

The outlook for an improved food environment remains bleak as policymakers focus on stamping out COVID-19 and reviving the economy. While the early Trudeau government prioritized these health measures, it has since backed down when faced with industry opposition — and dire warnings about financial consequences. “For sure, COVID has thrown a monkey wrench in the works,” said Tom Warshawski, chair of the Childhood Obesity Foundation. Once the COVID fire is manageable, Warshawski added, legislation will get back on track. “They will make good. We can’t afford not to.”  Read the article here.

Junk food marketers found targeting children on social media without repercussions

Medical XPress

A new study has found that while most major social media platforms have restrictions on the advertising of tobacco, alcohol and gambling to children, there are hardly any such restrictions in place around junk food. The study’s authors contend that the potential role of social media platforms in regulating junk food marketing has largely escaped attention. Read the article here

You can read the study here

Physicians group calls for legislation to regulate digital advertising and its effect on kids

CNN

To help protect kids from the harmful effects of digital advertising and data collection, the American Academy of Pediatrics is calling on lawmakers to ban all advertising targeted to children under the age of 7. The group is urging limits to advertising aimed at those under 17.  Read the article here

 

 

Kellogg’s pulls Pringles ad from Joe Wicks ‘PE with Joe’ YouTube show

The Guardian 
At the height of lockdown in April, a “pre-programme” ad for Pringles appeared to an unspecified number of the hundreds of thousands of children (and their parents) who tune in to PE with Joe exercise sessions online every weekday morning. Barbara Crowther, Children’s Food Campaign spokeswoman, said: “Placing this ad directly before Joe’s hugely popular children’s daily PE class is a total betrayal of his work, and highly insensitive, irresponsible marketing. Children don’t need more salt, more saturated fat, more sugar, more excess calories being pushed to them during a pandemic, or indeed at any time.” Read the article here