Combatting a sweet tooth: the role of health marketing
Biomedical Central
A recent study published in BMC Public Health aimed to determine whether Public Health England’s Sugar Smart campaign was effective in altering dietary behaviour, by assessing any impact of the campaign on sugar intake among children aged 5-11 years. Overall it was found that the health marketing campaign raised awareness of sugar in food and drinks in both parents and children, impacting food consumption in families. Read the article here