The Solution

Government-regulated M2K restrictions are a cost-effective, simple way we can start to restore a power balance between us—hard-working health educators, parents, chefs, dietitians, doctors and nurses—and food and beverage companies.

• Such restrictions would help create the foundation for healthy eating habits in kids.
• Such restrictions would boost parents’ and educators’ efforts to instil within children a love for wholesome foods.
• With stronger food marketing restrictions, parents, teachers, dietitians, and health promoters–rather than food and beverage companies—have a greater chance to actually play the leading role in influencing children’s food preferences.

Australian research suggests that restricting TV advertising of foods and beverages to children is the most cost effective childhood obesity intervention—with strong potential to help reduce future health care system costs.

The Stop Marketing to Kids Coalition developed The Ottawa Principles

To Take Action, click here! 

In 2014, we created The Ottawa Principles: a consensus position to guide food and beverage marketing to kids policy and action.

The Ottawa Principles calls for restricting the commercial marketing of all food and beverages to children and youth age 16 years and younger. Restrictions would include all forms of marketing with the exception of non-commercial marketing, for example, licensed public health campaigns.

Read more by reviewing the The Ottawa Principles.

The Ottawa Principles have been endorsed by:

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