“One of the problems identified in the recommendations is that energy drinks are marketed in a way that is attractive to kids.
“This is a significant concern,” said Shearer. “These products are sold all over the place … if you look at the packaging … they’re very much kid-friendly and appealing, for example with army logos, or pink for girls,” said Shearer, whose own 11-year-old daughter has been offered energy drinks at the Calgary Stampede and in line at a local ski resort.
“You’ll see energy drinks set up at sports events. Energy drink manufacturers use lots of social media. They use a lot of gaming venues. And they’ll set up these tables as sampling tables.”