Research Question What is the amount, reach and nature of energy dense, nutrient poor food on Facebook? Methods Content analysis of the marketing techniques used by the 27 most popular food and beverages brand Facebook pages in Australia. Content was coded across 19 marketing categories and collected data from an average of 3.65 years of […]
What is media literacy? The ability to access, analyze, evaluate, and communicate messages in a variety forms. In the literature, media Literacy and advertising literacy are used interchangeably. Research Question and Methods Research Question: What is the effectiveness of media literacy programs targeted to children to protect them from the harms of unhealthy food and […]
University students eat a lot of presweetened cereal, even though those ads are targeted to very young children. Might there be some long-lasting effects from the ads they saw as children? How might that happen? A pilot study, 4 studies and a follow-up study demonstrated the following results: Pilot Study Exposure to advertisements in early […]
What marketing messages do your children see when they are online? Researcher Dr. Monique Potvin Kent investigated. What she found shocked her. #Marketing2Kids
Credit to: Heart and Stroke Foundation of Canada
It’s difficult for kid’s to form healthy habits in an environment like this. Stop #Marketing2Kids
Credit to: Carol Vincent, Redbird Communication, Victoria, BC
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