What are other countries doing?

If Canada passes Bill S-228, we will join other countries who have already restricted marketing of unhealthy food and beverages to children.

2019 England: A great display of leadership by London’s Mayor, Sadiq Khan. In fall 2018, the city of London (England) will ban junk food advertising across all public transportation network.

2016 Chile: no advertisements on TV programs or websites targeting children and cannot use child appeals in any marketing or advertisements. In 2018, advertising ban extended to all TV programming and cinema from 6:00am to 10:00pm.

2014 Mexico: Restricted food marketing to children on television (during afternoons and weekends) and in theatres showing children’s movies.

2014 Brazil: Defined all advertising directed at children up to 12 as abusive. Defined “advertising” as any direct marketing communication with the intention of persuading them to consume products or services.

2006 United Kingdom: Banned advertisements for foods high in fat, sugar or sodium  in TV programs made for children age four to 15, or that are of particular appeal to that age group.

1992 Norway: Banned television advertising aimed at children under 16, and banned advertising that the Consumer Omsbudman/Market Court deemed to be exploiting the vulnerabilities of children.

1991 Sweden: Banned television advertising aimed at children under 12, and banned mail advertising aimed at children younger than 16.

More information:

• Obesity Policy Coalition – International Comparisons on unhealthy food and beverage marketing restrictions.
• World Health Organization: Taking Action on Childhood Obesity Report
• World Health Organization: Marketing of foods high in fat, salt, and sugar to children