Why the FDA is considering a healthy icon for food packaging

Pacific Standard

The US Food and Drug Administration has proposed an agency-approved icon signifying that an item is indeed “healthy.” Consumer advocacy groups like the Center for Science in the Public Interest have long argued that lack of regulation has enabled “food labeling chaos.” They say companies have been allowed to market their products using words like “natural” or “heart healthy” without providing evidence, thereby misleading and even deceiving the public.