Funny memes, insider-driven stories or inspirational content, known as content marketing, is advertising that disguises its commercial nature with no call to action. It promotes positive emotions in the consumer and often there is no obvious connection to the product or the service being advertised. Content marketing on social media is hard for children to recognize since they have fewer skills for recognising advertising than adults. Read more

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Researchers from the Department of Communication and Social Psychology at the University of Alicante (UA), warn about the advertising of ultra-processed food aimed at children by popular YouTubers in the form of challenges and contests. Read more

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For Black and Latino communities that already have higher rates of diabetes and obesity, fast-food advertising adds another layer to health inequities that can become intergenerational. “For underserved populations like African Americans and Latino Americans, we see a lot more patients with family members who struggle with weight-related conditions,” says Dr. Veronica Johnson of Northwestern Medicine. Read more

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New research reveals the extent to which European children are exposed to the marketing of unhealthy food products – and the results show that voluntary restrictions are only succeeding to ‘reassure policymakers on paper’ and ‘buy time’ for the food industry, according to The European Consumer Organisation BEUC (Bureau Européen des Unions de Consommateurs).  Read the article

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Nearly two-thirds of the yogurts marketed at children provide at least a third of a four- to six-year-old’s maximum daily intake of added sugars, according to research that calls for a ban on child-friendly packaging. Katharine Jenner, the campaign director at Action on Sugar, said: “Clever marketing techniques such as advertising, promotions and packaging are powerful tools to get children hooked on the sweet stuff from a young age and for life.” Read more

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In What Are We Feeding Our Kids?, Dr. Chris van Tulleken looks into the health effects – particularly for children – of the increasing consumption of ultra-processed food. It costs twice as much to get 100 calories from fresh fruit, vegetables and fish in the UK as it does to get them from readymade food.  Tim Rycroft, the chief operating officer of the Food and Drink Federation, gives the standard line about needing to ensure people are empowered to make “good choices”. Van Tulleken pushes back about how much choice there is in an environment where everything – availability, price, marketing and so on – is designed to push the consumer one way. Read more

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In the UK junk food adverts before 9 pm are set to be banned on television, along with a total ban online. The proposal was revealed in a briefing document that accompanied the Queen’s Speech, as she officially reopened the UK Parliament. Her Majesty announced that the Government would put the National Health Service at the forefront of the recovery from the coronavirus pandemic and, as part of that, introduce measures to tackle obesity. Read more …

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