Current Status

  • Bill C-252, An Act to amend the Food and Drugs Act (prohibition of food and beverage marketing directed at children) completed its second reading in the Senate on May 30th, 2024, where it was then referred to the Standing Senate Committee on Social Affairs, Science and Technology. Click here for live C-252 updates.
  • The Stop Marketing to Kids Coalition is a strong supporter of the commitment to restrict the marketing of unhealthy foods and beverages to kids. We are grateful that the federal government committed to addressing this issue in its 2015 and 2021 election platforms, the 2019 federal budget, and in four health minister mandate letters. We expected the draft regulations (Canada Gazette Part 1) to be introduced by June 2024, unfortunately, this deadline was not met. After almost nine years, the clock is running out to meet this commitment. These draft regulations need to be implemented by the end of Summer 2024, as it will be almost impossible for the regulations to be finalized before the end of this mandate, and this commitment will remain unfulfilled.