Are food and beverage marketing restrictions cost effective? An Australian study found that the reduction of unhealthy food and beverage TV advertising was the most cost effective way of addressing obesity. What would the effect be on the industry? In 2008, Ofcom assessed the overall impact of the food and beverage restrictions on the advertising […]
Research Question What is the amount, reach and nature of energy dense, nutrient poor food on Facebook? Methods Content analysis of the marketing techniques used by the 27 most popular food and beverages brand Facebook pages in Australia. Content was coded across 19 marketing categories and collected data from an average of 3.65 years of […]
What is media literacy? The ability to access, analyze, evaluate, and communicate messages in a variety forms. In the literature, media Literacy and advertising literacy are used interchangeably. Research Question and Methods Research Question: What is the effectiveness of media literacy programs targeted to children to protect them from the harms of unhealthy food and […]
University students eat a lot of presweetened cereal, even though those ads are targeted to very young children. Might there be some long-lasting effects from the ads they saw as children? How might that happen? A pilot study, 4 studies and a follow-up study demonstrated the following results: Pilot Study Exposure to advertisements in early […]
We are students from Saskatchewan who want you to know that advocating can begin at any age. Follow these easy steps to making a difference in your community! Inspiration – It begins with an idea… When we saw what our school canteen sold to the kids and tried to make some changes to the menu, […]
What is an international best practice? The World Health Organization recommends adopting a comprehensive approach Internationally, there is no M2K approach that is comprehensive. Some countries have adopted partial approaches, which have not proven to decrease exposure of marketing of food and beverages to children In order to develop a policy which restricts M2K, “marketing” […]
Part 1: Protecting Children from Unhealthy Food Marketing Dr. Jennifer Harris, Rudd Center for Food Policy & Obesity, Yale University The Canadian Children’s Food and Beverage Advertising Initiative states that 100% of TV, radio, print and internet ads primarily directed to children under 12 years of age will be for healthier dietary choices. There is currently nothing in place […]
Lois Abraham / The Canadian Press Jamie Oliver is calling on Justin Trudeau to develop and execute a plan for child nutrition, including addressing unhealthy food and beverage advertising to children. Read more…
The Canadian Press Justin Trudeau releases new additions to his platform, including the commitment to place restrictions on marketing unhealthy food and drinks to children. Read more…
Municipal, provincial and federal “Marketing to Kids” (M2K) position statements (N=13) were identified in a non-comprehensive review. The positions, as well as commonalities and differences between them, were examined and analyzed. Below is a summary of areas of consensus and areas to be worked on. Consensus between position statements Type of approach -Positions agree […]
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