Coalition Poids: Review Food Advertising Children in Quebec

Coalition Poids Study

Coalition Poids released their study to show how much marketing to kids is still present in Quebec.  Quebec’s Loi sur la protection du consommateur du Québec, prohibits advertising aimed at children, but excludes packaging, displays and display cases.  Coalition Poids’ study found that more than 90% of products with characters and images targeting children in grocery stores are for ultra-processed food.

You can read the press release here (French), English content here, and media coverage in Le Journal de Montreal here.