Media Releases

“Marketing is just washing over this country like a tidal wave, and we’re trying to give people swimming lessons.”

—Kelly D. Brownell, UConn Rudd Center

Coalition praises new bill to stop food and beverage marketing to kids

Bill C-252 undergoing second reading debate

Ottawa, ON – May 6, 2022 – The Stop Marketing to Kids Coalition commends Patricia Lattanzio, Member of Parliament for Saint-Léonard—Saint-Michel, as she moves Bill C-252 to second reading today in the House of Commons. Private Member’s Bill C-252 aims to prohibit the marketing of food and beverages high in sugar, saturated fats or sodium to children under 13 years of age. Read more…

Sugary Drinks : Over-consumed, unnecessary and harmful

June 7, 2021 – Coalition Poids, The Childhood Obesity Foundation and Heart & Stroke call on all levels of government to follow the lead of Newfoundland and Labrador and introduce a sugary drinks levy that can be reinvested in prevention as a promising strategy to bring greater health and economic benefits. Read more…

Pediatricians urge Senate to pass children’s health bill: Bill S-228 will die if not passed by end of session

June 17, 2019 – The Stop Marketing to Kids Coalition is calling attention to a communication to Senators in The Hill Times urging the Senate to pass Bill S-228 before the end of the current parliamentary session. Known as the Child Health Protection Act, the bill would restrict the marketing of foods and beverages high in sugar, salt and saturated fat to children 12 and under. The communication, an urgent plea to senators, was placed by the Canadian Paediatric Society (which is an endorsing organization of the Coalition) and the Pediatric Chairs of Canada. Read more…

Canadians served opportunity to have their say about healthy eating

July 30, 2017 -Heart & Stroke welcomes the recent announcement by Health Canada to launch two public consultations as part of its Healthy Eating Strategy. These consultations will allow Canadians to have input around two public policy areas that can significantly support them to be able to make healthy food choices for themselves and their families. Read more…

16 and Under Campaign

May 23, 2017 – To rally support for federal legislation intended to restrict food and beverage marketing to all children in Canada, Heart & Stroke’s next step in its fight against marketing to kids uses a new (and entirely fictional) advertising agency called “16 and Under” that exclusively creates ads targeting kids. Read more…

The food and beverage industry is marketing our children and youth to death

February 1, 2017 – New research reveals advertising restrictions urgently needed to protect kids and support parents. Read more…

Celebrity Chef and Health Experts Stir Up Excitement Around Childhood Obesity

October 7, 2016 – Jamie Oliver and Stop Marketing to Kids Coalition identify areas for immediate action. Read more…

Health coalition gives proposed legislation to protect children a gold star

September 28, 2016 – The Stop Marketing to Kids Coalition applauds Senator Nancy Greene Raine for introducing legislation prohibiting food and beverage marketing to children. Read more…

Heart and Stroke Foundation applauds Senate committee recommendations

March 1, 2016 – The Heart and Stroke Foundation praises the Senate Standing Committee on Social Affairs, Science and Technology for its comprehensive report on obesity and important nutrition policy recommendations that will have a real impact on the health of Canadians. Read more…

Health organizations tell food industry: pick on someone your own age

February 24, 2016 – Co-led by the Heart and Stroke Foundation and the Childhood Obesity Foundation, the Stop Marketing to Kids Coalition says the time has come to protect children and to support parents to make healthy decisions for their families. Read more…

85% of Canadian parents want government to place limits on advertising unhealthy foods and beverages to children

May 9, 2013 – Approximately 20 health organizations have joined together in light of Canada Health Day 2013 to support of a policy statement calling for a restriction on marketing of unhealthy foods and beverages to children. Read more…

Other Stop M2K News

Teens ‘especially vulnerable’ to junk food advertising, experts say

ABC News

The inundation of junk food advertising is contributing to the rising rate of teen obesity — a public health crisis among a population that is “especially vulnerable” to the messaging, experts say. In 2016 alone, the food industry spent almost $14 billion on overall advertising to influence Americans’ food choices. The U.S. food system is the second-largest advertiser in the American economy, and views adolescents as a major market force, aggressively targeting them to build brand awareness, preference and loyalty. Read more here

“Sugar Tax” being Applauded by Health Advocate Groups in BC

Radio NL

Dr. Tom Warshawski is praising the BC government’s decision to add the “sugar tax” to soft drinks, but believes more could be done. “I think taxes on sugary products are important, but it should be an excise tax that only the federal government can do. But, these types of discussions are really important because there’s a lot of marketing around drinking sugary drinks, in favour of it and kids are bombarded by it.” Read the article here

See also The Globe and Mail (subscriber paywall)| Doctor says B.C.’s tax on sugary drinks will help kids lose weight, improve health

Are Foods Labeled ‘Low Sugar’ Misleading Consumers?

New York Times

A recent study that examined millions of grocery store purchases in the United States found that dubious claims about sugar, salt and fat were common. Many fruit juices that claimed to be low in sugar, for example, tended to have added sugars and more sugar than comparable juices with no claims on them. Some breakfast cereals labeled low in calories had more calories than the cereals that did not make calorie claims. Read the article here.