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The Ads That Kids Shouldn’t See

The University of Toronto Magazine

Professor Mary L’Abbé, who conducts research into the nutritional quality of packaged and restaurant food, talks to deputy editor Stacey Gibson about the disturbing consequences of marketing unhealthy fare to kids.
Excerpt: “We want more of the onus to be put on the system rather than the individual to find the healthiest food. A parent goes into a grocery store with two children in tow and, with limited time, tries to pick out the healthiest foods while being bombarded by advertisements. It’s a hard job, and we want to help minimize the struggle”.