A father in Quebec argues children are being marketed to by the fast food mogul, McDonald’s, and he wants it to stop. Marketing to kids under 13 years of age is illegal according to Quebec’s Consumer Protection Act. The father believes McDonald’s is advertising to kids by showcasing toy cases in their restaurants right at children’s eye level.
“Whatever it is, good food or not, marketing to kids is not allowed in Quebec,” says Corinne Voyer, Director of the Weight Coalition in Quebec.
Voyer notes marketing foods and beverages to children is a problem recognized by the World Health Organization in the obesity epidemic.
McDonald’s is now facing a class action lawsuit in Quebec. Global News Reporter Gloria Henriquez tells the full story.