Entries by jon valade

The Big Squeeze: Inside the fight over juice in Canada’s Food Guide

Great investigative article by Ann Hui exposing Big Food/Big Juice’s lobby tactics and efforts to propagate industry-funded research to justify juice within the Canadian Food Guide and broader Healthy Eating Strategy.  Quote from Dr. David Hammond: “I would say [the juice industry] is acting equally as forcefully as tobacco companies to protect their interests”.  Sample […]

Judge Gives Green Light to Class Action Against McDonald’s in Quebec 

Montreal Gazette The class-action lawsuit against McDonald’s has received a preliminary authorization to allow the lawsuit to be filed on behalf of a group, or class. Dating back to November 2013, anyone who purchased a toy or Happy Meal in Quebec with a child under 13 (who was present for the purchase) are now part […]

Child rights: the right approach for governments to protect children from harmful marketing

Summary of a UN General Assembly High-level Meeting on NCDs on 27 September 2018, where governments agreed to address non-communicable diseases (NCD) with “robust laws and fiscal measures.” The UN meeting concluded with a Political Declaration that took a right-base approach to childhood obesity and NCD prevention.  Read here…  Sample Tweet: Retweet NCD Child

Happy Meal: Lawsuit

CTV Montreal McDonald’s is the subject of a class action lawsuit. The lawsuit claims that McDonald’s marketing to children violates Quebec’s Consumer Protection Laws. Segment includes interview with Coalition member, Corinne Voyer, Director of Coalition Poids. Additional Coverage: Huffington Post

Big ideas or Big Food? It’s time for Canada’s Healthy Eating Strategy.

A great OpEd by Food Secure Canada on the importance of the Healthy Eating Strategy; but, what’s the hold up? Excerpt: “As we wait for the promised Food Policy for Canada, the government must decide if it will implement some Big Ideas in the public interest, or if it will allow Big Food to hold […]

Junk Food Marketing to Kids

CTV Winnipeg Great interview with Amanda Nash, a registered Dietitian with the Heart & Stroke. Highlights the frequency and impact of unhealthy food and beverage marketing to children, recent research by Monique Potvin Kent (shared last week), as well as the importance of Bill S-228 and the Healthy Eating Strategy. Sample Tweet: Retweet Heart & […]

More than music: Raffi brings his dedication to children to Sacramento

Sacramento Bee Raffi featured in The Sacramento Bee discussing respecting young children and not exploiting their inability to understand marketing tactics In recent years, Raffi has turned down “a movie deal, TV shows and commercial endorsements after learning they would be directly marketed at children” Read full article here… Sample Tweet: .@Raffi_RC “[children are] not […]

Your Kid’s Apps Are Crammed With Ads

New York Times  A new study by Dr. Jenny Radesky, assistant professor of developmental behavioral pediatrics at the University of Michigan Medical School, found advertising present in almost all of the most downloaded apps for children ages five and younger, many of which appear to violate the F.T.C. rules regarding unfair and deceptive advertising. “In […]

Canadian kids see thousands of ads for unhealthy food on social media: study

CTV  “Nearly three-quarters of Canadian children are exposed to food marketing while using popular social media apps, a new study from the University of Ottawa found.” The study found that children see almost 6,000 ads per year on social media (Facebook, Instagram, Snapchat, Twitter and YouTube), the majority of which promote “ultra-processed foods and beverages high in […]

Not your grandmother’s commercials: ‘Kidvertising’ in the digital age 

Ottawa Citizen  “A new study by University of Ottawa researchers [lead by Dr. Monique Potvin Kent] found that 72 per cent of children and youth were exposed to food marketing through social media in a single 10-minute window.” The research suggests that “young social media users are exposed to more than 12 food and beverage […]