Entries by jon valade

Bill banning marketing of unhealthy food and drink faces final hurdle

Hill Times Excerpt: The lobbyist registry shows that a campaign against the bill has also been raging behind closed doors. Soft drink manufacturers, industry associations, broadcasters and advertisers have been speaking with Senators and MPs about this bill. I say again—why would these groups spend so much time, energy and money on this if marketing […]

Food firms could face litigation over neuromarketing to hijack brains

The Guardian Leading obesity experts are considering litigation against the food industry in the light of emerging research suggesting that junk food marketing could hijack a child’s brain. Neuromarketing is of growing interest to food companies. Fast food, soft drinks and snack companies increasingly interact with children through social media and online games. Some are […]

Get kids in the kitchen early to promote healthy eating

Chronicle Herald Except: Gallant is one of many trying to combat fast food, overly packaged food, overly processed food and the onslaught of fast-food marketing that is making Canada’s kids unhealthy. Andrea Curtis, Toronto author of Eat This!: How Fast-Food Marketing Gets You to Buy Junk (and how to fight back), a playful, paperback guide […]

Young Canadians! Take action against #Marketing2Kids

Fellow Young Canadians, Did you know? Junk food and drink brands have been targeting us since we were little—even before we knew what advertising was. They know if they hook us on their brands while we’re young that we could become lifelong customers. What’s worse is that over 90% of foods marketed to us are […]

What If We Didn’t… advertise food to children?

Mic Network “The ethics of advertising anything to children has been long debated; a 1986 study looked at kids’ cognitive responses to advertising, finding younger kids were much more susceptible to advertising. Part of the problem with this marketing is that kids get hooked on food that isn’t great for them. Approximately 1 in 3 […]

Liberals insist junk food ad bill won’t hurt sports sponsorships

iPolitics  The Liberal government plans to amend a Senate public bill that would ban advertising junk food to children under the age of 17. … Industry had also raised concerns that the original wording of the bill could have hurt sports sponsorships in Canada, but that was stripped out before it cleared the Senate. Read full article…

Indigenous peoples must look to the past to nourish our children

Globe and Mail Wilton Littlechild, Grand Chief of the Cree Nation, a residential school survivor, lawyer, and former commissioner of the Truth and Reconciliation Commission writes a powerful OpEd published in today’s Globe and Mail on the intergenerational effect of residential schools and shifting food cultures. Littlechild proposes solutions to improve nutrition for Indigenous children including looking […]

Commentary: I Work to Protect Kids’ Privacy. Here’s Why I’m Calling BS on Google

Fortune “Kids need protection for the same reasons greedy marketers target them. Young children don’t understand the persuasive intent of advertising, so they don’t stand a chance at resisting it, and they’re forming brand preferences now that may last a lifetime. Marketers also know kids will pester parents to buy things, and that parents will […]