Posts

A little scoop: Unilever will stop marketing to kids in an effort to curb childhood obesity

Washington Post

Food giant Unilever has vowed to stop marketing its products to children by the end of this year in order to tackle rising obesity rates. The firm said it would limit the use of cartoon characters in its advertising and also promised to stop using social media stars or celebrities “who primarily appeal” to children under 12.   Read the article.

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Global child health study calls on Canada to act

Guelph Mercury

Canadian child health advocate, Zulfi Bhutta of Toronto’s Hospital for Sick Children, is among a team of global experts urging “a radical rethink” of how a warming planet, aggressive advertising and economic inequities pose an “immediate threat” to the health and well-being of young people worldwide. A report launched Wednesday by the World Health Organization, UNICEF and The Lancet concludes children face urgent peril from ecological degradation, climate change and aggressive marketing tactics that push heavily processed fast food, sugary drinks, alcohol and tobacco. Read the article

Healthy commercial ads don’t change teens’ desire to eat junk food

The University of Michigan News

According to new University of Michigan research, teens who had greater responses in reward centres of the brain when viewing commercials for unhealthy foods from fast food restaurants ate more junk food in a simulated fast food restaurant. A key finding from the study shows that healthier commercials from fast food restaurants are unlikely to encourage healthy food consumption because restaurant logos and branding trigger cues associated with the sale of predominantly unhealthy foods.

You can read the article here and find the study here (paywall)

Is this the secret to getting teens to reject junk food?

Washington Post

Using a media literacy approach to make teens aware of misleading marketing practices has more of an effect on their diets than the traditional approach of telling them a certain food is unhealthy. This was especially true for male students in a recent study, who purchased less junk food in the lunchroom for the remaining three months of the school year compared with those who heard traditional messages.

You can read the article here

Coke, crisps, convenience: how ads created a global junk food generation

The Guardian

New research claims that blanket exposure to promotional material for unhealthy foods is encouraging children to eat badly around the world. 100 schoolchildren in seven countries were asked by researchers from University College London to film themselves and the food they eat for a study about the exposure of children to unhealthy diets. The accompanying policy-analysis shows that policy responses to address diet-related non-communicable diseases remain largely inadequate with responses anchored around individual behaviour change and personal responsibility.

You can read the article here

Why one campaigning group is ‘building a movement’ against junk food ads

Marketing Week

Bite Back 2030 has been set up as an “unstoppable movement” of young people in the UK.  Backed by chef Jamie Oliver, the aim is to halve childhood obesity in the UK by 2030. Read the article here.

 

How sugar dies in Canada — and umami thrives everywhere else

CBC

Overview on restrictions on marketing to children and the rise and fall of Bill S-228 due to extensive industry lobbying and procedural play. Listen to CBC’s Cost of Living Episode 6 here.

 

Are food politics defeating Canada’s healthy eating strategy?

CBC News
An article that discusses the effect industry lobbying has had on marketing to kid restrictions and front of package labelling, two pillars of the Liberal Government’s healthy eating strategy. Read here

CBC Radio Interviews with Canadian Paediatricians on Bill S-228

CBC Radio
Interviews with Dr. Tom Warshawski co-chair of the Stop M2K Coalition and Dr. Andrew Lynk Chair Pediatrics Dalhousie University.
Interviews in support of Bill S-228 on 24 CBC radio stations across the country. You can listen to Dr. Tom Warshawski at 2:11 on CBC Ontario Morning here and Dr. Andrew Lynk on Edmonton AM here.
parenting kids

Mum’s clever campaign to stop food packaging lies

News.com.au

A mum in Australia has started a petition to introduce plain-language packaging that, at a glance, tells you exactly what you’re buying, modelled on plain packaging for cigarettes which was introduced in Australia in 2012. Read full article here