https://stopmarketingtokids.ca/wp-content/uploads/2019/02/basket-cereal-colorful-1798851.jpg 3334 5000 Coalition Team https://stopmarketingtokids.ca/wp-content/uploads/2017/05/smtk-logo-english.png Coalition Team2021-03-11 10:26:102021-03-11 10:26:10Are high-sugar adverts contributing to obesity in Mediterranean countries?
Are high-sugar adverts contributing to obesity in Mediterranean countries?
The Spanish food industry is promoting unhealthy products for breakfast, according to Mireia Montaña Blasco from the Open University of Catalonia, who has undertaken research in response to rising obesity rates in Mediterranean countries. In total, the researcher analyzed 355 advertisements from 117 different products that appeared across Spanish media including the internet, television, radio, print and outdoor advertising. Among the findings was that a vast majority of those targeted at children had an average sugar content of 36.2% compared to 10.25% for those targeted at adults. In Spain one in three children are overweight and the country has the highest proportion of childhood obesity in Europe. Read more