Entries by jon valade

Action on restricting marketing to kids happening now

All levels of government can protect children from exposure to food and beverage marketing – and we already have examples of innovative provinces and municipalities taking action! Recognizing that a national response was required to the steady increase in childhood obesity, the Ministers of Health and Health Promotion/Healthy Living endorsed Curbing Childhood Obesity – A […]

5 actions government can take to protect children from food and beverage marketing

Government action is necessary to protect children from exposure to food and beverage marketing. The federal government has taken a great step forward by committing to introduce restrictions on the commercial marketing of unhealthy food and beverages to children, but action is also important at the provincial and municipal level. Here are five ways governments […]

16 and Under Campaign

TORONTO, May 23, 2017 /CNW/ – To rally support for federal legislation intended to restrict food and beverage marketing to all children in Canada, Heart & Stroke’s next step in its fight against marketing to kids uses a new (and entirely fictional) advertising agency called “16 and Under” that exclusively creates ads targeting kids. The campaign launches with […]

An agency that sells sugar to kids

Strategy Online John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children. A self-promo video for a new agency called 16 and Under shows its “unique approach” to capitalizing on kids’ appetite for sugar, how easy they are to influence and their ability to influence […]

Researchers find strong link between fast-food ads and consumption among pre-schoolers

Medical News Today According to the Federal Trade Commission, the greatest exposure to food advertising in the US for children aged 2-11 years comes from fast-food restaurant chains. In 2009, the fast-food industry spent more than $580 million on child-targeted marketing, with television being the predominant medium…. Pre-school age children who are exposed to child-targeted […]

Ottawa Public Health considers limits on junk foods — even Beavertails

METRO NEWS Ottawa Public Health is asking residents to weigh in on different options to protect kids from junk food… Among the options: banning certain advertisers and certain vendors from city property. “This is part of a broader strategy to help Ottawa residents live healthier lives,” said public health spokesperson Gillian Connelly. “Education alone is […]