Kellogg’s pulls Pringles ad from Joe Wicks ‘PE with Joe’ YouTube show
The Guardian
At the height of lockdown in April, a “pre-programme” ad for Pringles appeared to an unspecified number of the hundreds of thousands of children (and their parents) who tune in to PE with Joe exercise sessions online every weekday morning. Barbara Crowther, Children’s Food Campaign spokeswoman, said: “Placing this ad directly before Joe’s hugely popular children’s daily PE class is a total betrayal of his work, and highly insensitive, irresponsible marketing. Children don’t need more salt, more saturated fat, more sugar, more excess calories being pushed to them during a pandemic, or indeed at any time.” Read the article here
The Globe & Mail
Vancouver Sun
