Lidl to ditch cartoons on cereals

BBC News

Lidl, a popular UK grocery store chain, has announced plans to remove cartoon characters from all its own-brand cereal packaging in the UK by spring 2020.  Lidl says the move will encourage healthier choices and help parents tackle ‘pester power’ from their children. Caroline Cerny, of the Obesity Health Alliance – a coalition of organisations such as the Royal College of Paediatrics and Child Health and the British Medical Association – welcomed what it called a “responsible approach”.

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