Media Releases

“Marketing is just washing over this country like a tidal wave, and we’re trying to give people swimming lessons.”

—Kelly D. Brownell, UConn Rudd Center

Coalition praises new bill to stop food and beverage marketing to kids

Bill C-252 undergoing second reading debate

Ottawa, ON – May 6, 2022 – The Stop Marketing to Kids Coalition commends Patricia Lattanzio, Member of Parliament for Saint-Léonard—Saint-Michel, as she moves Bill C-252 to second reading today in the House of Commons. Private Member’s Bill C-252 aims to prohibit the marketing of food and beverages high in sugar, saturated fats or sodium to children under 13 years of age. Read more…

Sugary Drinks : Over-consumed, unnecessary and harmful

June 7, 2021 – Coalition Poids, The Childhood Obesity Foundation and Heart & Stroke call on all levels of government to follow the lead of Newfoundland and Labrador and introduce a sugary drinks levy that can be reinvested in prevention as a promising strategy to bring greater health and economic benefits. Read more…

Pediatricians urge Senate to pass children’s health bill: Bill S-228 will die if not passed by end of session

June 17, 2019 – The Stop Marketing to Kids Coalition is calling attention to a communication to Senators in The Hill Times urging the Senate to pass Bill S-228 before the end of the current parliamentary session. Known as the Child Health Protection Act, the bill would restrict the marketing of foods and beverages high in sugar, salt and saturated fat to children 12 and under. The communication, an urgent plea to senators, was placed by the Canadian Paediatric Society (which is an endorsing organization of the Coalition) and the Pediatric Chairs of Canada. Read more…

Canadians served opportunity to have their say about healthy eating

July 30, 2017 -Heart & Stroke welcomes the recent announcement by Health Canada to launch two public consultations as part of its Healthy Eating Strategy. These consultations will allow Canadians to have input around two public policy areas that can significantly support them to be able to make healthy food choices for themselves and their families. Read more… 

16 and Under Campaign

May 23, 2017 – To rally support for federal legislation intended to restrict food and beverage marketing to all children in Canada, Heart & Stroke’s next step in its fight against marketing to kids uses a new (and entirely fictional) advertising agency called “16 and Under” that exclusively creates ads targeting kids. Read more…

The food and beverage industry is marketing our children and youth to death

February 1, 2017  –  New research reveals advertising restrictions urgently needed to protect kids and support parents. Read more…

Celebrity Chef and Health Experts Stir Up Excitement Around Childhood Obesity

October 7, 2016  –  Jamie Oliver and Stop Marketing to Kids Coalition identify areas for immediate action. Read more…

Health coalition gives proposed legislation to protect children a gold star

September 28, 2016  – The Stop Marketing to Kids Coalition applauds Senator Nancy Greene Raine for introducing legislation prohibiting food and beverage marketing to children. Read more…

Heart and Stroke Foundation applauds Senate committee recommendations

March 1, 2016  – The Heart and Stroke Foundation praises the Senate Standing Committee on Social Affairs, Science and Technology for its comprehensive report on obesity and important nutrition policy recommendations that will have a real impact on the health of Canadians. Read more…

Health organizations tell food industry: pick on someone your own age

February 24, 2016 – Co-led by the Heart and Stroke Foundation and the Childhood Obesity Foundation, the Stop Marketing to Kids Coalition says the time has come to protect children and to support parents to make healthy decisions for their families. Read more…

85% of Canadian parents want government to place limits on advertising unhealthy foods and beverages to children

May 9, 2013  – Approximately 20 health organizations have joined together in light of Canada Health Day 2013 to support of a policy statement calling for a restriction on marketing of unhealthy foods and beverages to children. Read more…

Other Stop M2K News

Children’s self-regulation of eating provides no defense against television and online food marketing

Journal Appetite

Excerpt: “Exposure to unhealthy food marketing stimulates children’s food consumption. A child’s responsiveness is influenced by individual factors, resulting in an increased vulnerability to advertising effects among some children. Whether these differential responses may be altered by different parental feeding behaviours is unclear. The purpose of this study was to determine the relationship between parental feeding practices and children’s food intake responses to food advertising exposure.” Read article here

Inside the fight to label sugary, salty and fatty foods in Canada

Globe and Mail

Ottawa drew praise when it announced last year it would label foods high in sugar, salt and saturated fat. But when experts came together to make a short list of designs, the complexities of the plan came to the forefront, and the critics raised their voices. Ann Hui breaks down the fight over food labels.

Excerpt: “Health Canada, in response, said the department will continue to take into account all the groups’ views. But it emphasized that its priority is health… This is a public-health crisis, and a lot of this is very significantly related to diet,” said Karen McIntyre, a director-general at Health Canada. “Everything we can do to turn that around is the direction we’re taking.” Read full article

Teenagers who watch popular TV shows like The X Factor eat 270 more calories a week because of junk food adverts

Photo by Gavin Winter

Daily Mail

Junk food adverts shown during family television shows like the X Factor could be tempting children to eat extra calories.

Research suggests teenagers consume an additional 270 calories a week for every advert for unhealthy food or drink they remembered seeing on television, above a weekly average of six junk food adverts. Read more…