“Parents, we’re powerless against big food companies. But as a collective voice, we can stand together for the rights of our kids and speak up”.
“Bill S-228 has been raised on the Senate floor four times, but the final vote hasn’t happened because it’s been adjourned all four times by request of a senator. That’s because the food industry is putting pressure on senators to stop the bill from becoming law. Parents aren’t supposed to know about this, but thankfully, CBC News shared a confidential letter written by industry groups, asking senators to continue to “withhold your concurrence” on Bill S-228″. Read full OpEd here…
Retweet Today’s Parent with comment: #BillS228 has been raised on the #SenCA floor 4 times and adjourned at the behest of industry. Industry is orchestrating Senate to kill the bill. Thank you @Todaysparent and @CBCNews for shining light on this. The time has come. Pass Bill S-228. #cdnpoli
“It’s a cliff-hanging, nail-biting ending that nobody saw coming. What’s at stake is a law that would protect children from being targeted with advertising for foods that are high in sugar, fat and salt.
But the legislation (Bill S-228) has been caught in a late-stage drama in the halls of the Canadian Senate, where a powerful coalition of advertisers, food processors, and retailers is in the midst of an eleventh-hour lobby campaign”. Read full article here…
Retweet Heart & Stroke: Former Conservative Senator Nancy Greene Raine worked across party lines to develop Bill S-228. Almost 1,000 days later and it still hasn’t passed. Children will be the victims. @SenateCA, it’s time to call the vote! #cndpoli #Marketing2Kids
The University of Toronto Magazine
UNICEF Canada references the debate around marketing to children in a recent press release. Read press release here…
Excerpts: Re: push-back on restricting Tony the Tiger || “This was a 50-year-old man talking about how important Tony the Tiger was. It just tells me how powerful [advertising] was, that even today, he has an emotional connection to that cartoon character… [t]hey know if they get brand loyalty at an early age they have a customer for life” – former Senator Nancy Greene Raine
“Half of food and drink advertisements children see on television are for junk food, sugary drinks and outlets such as McDonald’s, prompting fresh calls for tougher action to limit exposure to them.
The research from the Institute for Fiscal Studies comes amid calls for the government to impose much tougher restrictions on the ability of food manufacturers and retailers to advertise junk foods as part of a crackdown on childhood obesity”.