Study finds that advertisements contribute to children’s consumption of sugary cereal 

The Dartmouth 

Children aren’t pestering their parents for sugary cereal just because of the taste. A new study by a team of researchers from the Geisel School of Medicine found that television advertisements aimed at young viewers are contributing to preschoolers’ consumption of high-sugar cereals. 

“Children don’t have the mental and cognitive capacity to critically analyze content. They don’t know what an advertisement or persuasion is” – Dr. Jennifer Emond

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